Spotting A Fast Fashion Brand

• Fashion shifted to high gear in the last twenty years when trends started cropping up faster and clothes became inexpensive.
• Shopping used to be an occasional indulgence earlier, but due to online shopping and rising income, it has become a hobby.
• Fast fashion is ...

As British designer Vivienne Westwood says: Buy Less, Choose Well and Make It Last.

1. Buying fewer clothes, and reusing the ones you already own by styling them in creative ways is the first step.
2. Choose eco-friendly materials, and buy second-hand if possible.

Before the industrial revolution happened, fashion was slow, where we had to buy cloth material, and get it stitched. Most of the weaving and preparing of clothes was done on our own.

The sewing machine made cloth making easier and cheaper, and tailors sta...

• Use of toxic textile dyes, a sharp increase in water pollution.
• The use of cheap material sheds microfibres and increases levels of plastic in the oceans.
• Millions of litres of water wastage.
• Erosion of soil.
• Textile waste filling the planet.
• The...