5 golden rules of investing

  1. The greater return you want, the more risk you'll usually have to accept.
  2. Diversify as much as you can to lower your risk exposure, ie, invest in different companies, industries and regions.
  3. If you're saving over the short term, it's wise not to take too much of a risk. It's recommended you invest for at least five years. 
  4. Review your portfolio. A share might be a dud or you might not be willing to take as many risks as you did before.
  5. Don't panic. Investments can go down as well as up. Don't be tempted to sell or buy shares just because everyone else is.

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