UXD Tasks, techniques and tools
Every time teams develop a product, app or service, they start by brainstorming (and even better with TRIZ ). They connect with the data from research , copywriting , A/B testing , prototyping , wireframing , storytelling , usability , user interface design , animation , and etc.
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Generating ideas
Don't think you can continue to relate to your customer. Instead, make a list of the outcomes you want, then make a guess what will get you there based on data and research.
- If you don't have the volume of data, start with qualitative feedback from user surveys or testing.*
Benefits vs features
When customers decide to buy (or not buy), they consider both benefits and features. They think about things like price, relevance, design, and so forth. But ultimately, customers buy because of a product’s benefit.
- Once the customer is sold on the concept (they’re con...
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