Tip #1: carefull with carousel

Image carousels do not allow users to explore the site at their own pace. Instead, they hinder with a visitor’s experience and create banner blindness. Here are some reasons to back this theory: 

1. The human eye strongly reacts to movements. If images scroll faster than the human eye can see or read, it will definitely miss out on the important stuff.
2. Too many messages means no message at all. Instead, focusing on adding on the primary message on your banner images and the required action is always more effective.