Learn more about marketingandsales with this collection
Find out the challenges it poses
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Understanding the concept of Metaverse
Remember that the purpose of a website is not to look pretty, but to achieve certain objectives. And, of course, people like to deal with humans, not websites.
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A. Improving the quality/speed of experiments run on your website: CRO allows you to analyze the performance of your site by running tests and look for the best possible variations which promise conversions. The more time people stay on your site, the more time they have to like ...
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In order to provide smooth buying experince you should avoid:
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Image carousels do not allow users to explore the site at their own pace. Instead, they hinder with a visitor’s experience and create banner blindness. Here are some reasons to back this theory:
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There are two primary ways to study the behavior of your target audience:
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Here’s an example of a good hypothesis.
“I believe adding social proofs on product pages will result in 5% more add to carts because it instills confidence about my purchasing decision.”
Based on this hypothesis, you make the necessary changes on your product pages. These new pages ar...
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Understand, CRO isn’t a once and done process. It is rather an ongoing process which demands constant analysis. There’s always some room for improvement no matter how tests you’ve run. Having a well-planned, well-designed CRO process effectively helps in identifying areas of improvements and impl...
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A successful marketer isn’t the one who predicts which test will win basis opinion or inspiration, instead the one who doesn’t let biasness win over statistical data.
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The CRO process begins with understanding customer behavior through tools like heatmaps and clickmaps. Such tools tell you which site sections visitors spend more time on. Other CRO tools , such as user sessio...
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Related collections
Other curated ideas on this topic:
If you base your actions on a certain purpose, the friction of doing and not doing becomes easier. Without purpose, your efforts won’t be successful, as success is measured by what you achieve.
Finding your purpose is a tough task and it changes as you mature, but it is your personal...
No matter if you fancy a more tech solution, or a simpler, establishing a planning routine is the key.
Even if you end up not meeting your daily objectives, continue doing the planning.
If you feel necessary, register all tasks and at the ...
Many of us skip the ‘planning’ stage in dealing with our finances, careers, health and relationships.
We need to chart out a plan by being specific about what our lives should look like in three years and what steps are needed to achieve that. A course of action is imperative.
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