48 STASHED IDEAS
A professional outfit is necessary because unfortunately and fortunately, we live in a world where perception is better than reality. If you do not look professional you will not be able to attract potential leads to you just because you appear to be serious and look professional. However, it is important to pick something that makes you feel good regardless.
When you publish often, you'll build an audience, and an audience gives you accountability. This accountability will make you want to write more, which will make you better at writing and generating exciting ideas.
Edit and polish your piece until it flows. But at some point, press publish. Then listen to feedback and adjust your following pieces.
Help your team work well together by establishing specific guidelines. A guide should be compiled after your team has worked with a few layouts. This provides a clear direction for future iterations and edits.
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