Stashed ideas - Deepstash

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Stashed ideas

8 STASHED IDEAS

Sin #3: Targeting Everyone

The reality is that although we want 'everyone' to be our target audience, it is neither realistic not sensible. Consumers are different -- each have a distinct functional and psychological need -- therefore we have to talk to them differently to be persuasive. 

Plus, targeting everyone means equated to have an inexhaustible budget, but this isn't within reach for many. Instead, let us focus our energy and resources on the people that is most likely to generate returns.

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  • Dropping curse words helps us cope up with pain, both physical and psychological.
  • It triggers a reaction in the mind and body and increases our heart rate and sweat levels.
  • Swearing is so fundamental to the mind and body that people who cannot even speak due to brain damage are sometimes able to swear.
  • Swearing boosts our strength and pain resistance, provided it is used sparingly.

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