9 STASHED IDEAS
Since its inception a couple of decades ago, Dabur has always been associated with the traditional portrayal of a woman. With an intention to break away from these stereotypes and take a stand for the modern woman, Dabur decided to enter the space of the digital world with long-format ad films on a woman's fight with Cancer in the campaign, Brave and Beautiful. The 4-minute video got 3 million hits on the very first day and was a total hit.
❤️ Brainstash Inc.