9 Rebranding Campaigns That Changed The Fate Of These Popular Brands - Deepstash

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9 Rebranding Campaigns That Changed The Fate Of These Popular Brands

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1. Hutch-Vodafone

Vodafone was greeted in India with Hutch Is Now Vodafone campaign in 2007 after it acquired Hutchinson. Vodafone went in for an overnight transformation of the brand by targeting all points of purchase. From customer care centres to sim card packets and sales executives, everything was t...

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Honda and Hero separated ways in 2011. Hero Moto Corp decided to go for a complete overhaul in the positioning with a change in their logo and slogan. They also roped in A.R. Rahman to compose the song for the ad, ' Hum Mein Hai Hero' which was launched on August 15, 2011. The black colo...

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Since its inception a couple of decades ago, Dabur has always been associated with the traditional portrayal of a woman. With an intention to break away from these stereotypes and take a stand for the modern woman, Dabur decided to enter the space of the digital world with long-format ad films on...

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In the six years of its existence, for the first time, Snapdeal went for a change in logo and its corporate identity in 2016 to manage its dropping sales position in the presence of Amazon and Flipkart. They tried to generate brand awareness through the new positioning and only recently, they've ...

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Apple decided to go simple while trying to change its existing positioning in 1998. They went for a fresh, clean, grey-coloured logo, moving away from the rainbow-coloured logo. These changes were made by Steve Jobs as soon as he became Apple's CEO. He made immediate changes to the corporate iden...

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Godrej has been around since decades in the country and it only made sense for them to adapt themselves according to the changing times. They went for a change in the appearance of their logo in 2008. The logo, which was so far red in colour, now includes maroon, green and blue to give it a more ...

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Airtel happens to be a brand that has changed its logo quite a number of times. And it also changed its image from being the network that connects people to the brand that has a lot of offers for the smartphone-obsessed youth. Time to time, Airtel has always tried to position itself as the friend...

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UTI Bank became what we know as Axis today. This happened in 2007 and the intention behind it was to make the brand more contemporary in terms of its appeal, and at the same time, have a name that could transcend geographical boundaries. They also changed their logo and came up with an integrated...

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Postal offices have become synonymous with India Post due to its legacy spanning decades. They came out with a full-fledged campaign to create a new, modern face for itself in order to change the perceptions about a government organisation being old and lethargic. They launched a print campaign, ...

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