9 Rebranding Campaigns That Changed The Fate Of These Popular Brands - Deepstash
1. Hutch-Vodafone

Vodafone was greeted in India with Hutch Is Now Vodafone campaign in 2007 after it acquired Hutchinson. Vodafone went in for an overnight transformation of the brand by targeting all point...

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9 Rebranding Campaigns That Changed The Fate Of These Popular Brands

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Honda and Hero separated ways in 2011. Hero Moto Corp decided to go for a complete overhaul in the positioning with a change in their logo and slogan. They also roped in A.R. Rahman to compose the ...

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Since its inception a couple of decades ago, Dabur has always been associated with the traditional portrayal of a woman. With an intention to break away from these stereotypes and take a stand for ...

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In the six years of its existence, for the first time, Snapdeal went for a change in logo and its corporate identity in 2016 to manage its dropping sales position in the presence of Amazon and Flip...

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Apple decided to go simple while trying to change its existing positioning in 1998. They went for a fresh, clean, grey-coloured logo, moving away from the rainbow-coloured logo. These changes were ...

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Godrej has been around since decades in the country and it only made sense for them to adapt themselves according to the changing times. They went for a change in the appearance of their logo in 20...

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Airtel happens to be a brand that has changed its logo quite a number of times. And it also changed its image from being the network that connects people to the brand that has a lot of offers for t...

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UTI Bank became what we know as Axis today. This happened in 2007 and the intention behind it was to make the brand more contemporary in terms of its appeal, and at the same time, have a name that ...

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Postal offices have become synonymous with India Post due to its legacy spanning decades. They came out with a full-fledged campaign to create a new, modern face for itself in order to change the p...

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