98 STASHED IDEAS
The story of sugar and tobacco are very similar. Both products were first produced through slave labour and were seen as beneficial to health, but the sudden mass consumption from the mid-17th century created health risks.
Today, tobacco is widely acknowledged as addictive, but sugar can also drive responses similar to what we see from addiction. In the 21st century, the grip of sugar is stronger than that of tobacco or even alcohol. Sugar is also central to the world's economy and cultural heritage.
Michel Lyczak was the 2014 winner of the "best butter croissant" award.
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