Alfa Aphrodita (@alfaaphrodita) - Deepstash

Alfa Aphrodita

@alfaaphrodita

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23 in

17 STASHED IDEAS

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17 PUBLISHED IDEAS

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Few example of visualize relationships

These patterns are showing structures and relationships of information.

Audience retains visualized information longer and misunderstandings are reduces because it expresses the essential message directly.

Start with placing words and phrases on paper and visualize their relationships with circles and lines.

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Doing something new vs doing something well

In the marketing world, everyone wants to be the next Apple, thus “innovation” is the sexy thing. Whilst the very best marketing strategy to implement may not revolve around doing something new, but it always revolves around doing something well.

Innovation is still an important aspect of effective marketing.

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Blue Ocean strategy in diagram

The red ocean is where you and your competition currently compete to solve consumers’ problems. The pink ocean is the space where you do not currently have offerings, but your competitors compete with each other. The blue ocean is the space where your competencies allow you to solve consumers’ problems that your competition either cannot solve or is not currently addressing.

Finding blue oceans provide you the consumer needs that were previously ignored, unknown, or unmet.

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Empathy Map

A canvas used in design thinking to help you to understand your consumer better.

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The power of reframing for problem solving, told in story of a slow elevator

You are an office building manager. Your tenants have been complaining that the elevator is old, making them wait too long. They demand you to fix the problem, or they will abandon their lease.

This problem statement mislead you to a quick solution of changing the old and slow elevator with a new one.

Another effective solution will be putting a mirror so people will forget about the slow wait since they will be too busy admiring their own reflection.

Reframe your problem.

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