Lord Krsna has a message for us. We're not the body, we're spiritual beings. In pure spiritual understanding there are no designations of race, greed, color 🎨 or sex. From this non sectarian platform, the whole world can achieve relationship unity and peace. Without this understanding, the happiness we seek will never be within our reach, individually or collectively.

The human race has descended to the status of the dogs, who are habituated to barking as soon as they come upon another set of dogs who happen to hail from another quarter. We can't conceive of a greater degradation of the human being than when he raise a hue and cry as soon as he sees another human being who does not happen to belong to his quarter or his religious denomination.

Introduction

When a nation proudly turns away from God and concentrates on worldly success and prosperity, it meets its doom. What is essential today is not so much the rehabilitation of schools and libraries or shops and factories but the rehabilitation of a man; we must re-create man if we are to create a new world community.

Materalistic Growth Isn't Success

We cannot approach the Absolute Truth by our poor fund of knowledge, but out of His own mercy the Absolute Truth reveals himself by his own appearance. In the darkness of night, the sun cannot be obliged to appear, even by the power of our highest technology.

Poor Fund Of Knowledge

Every morning when the sun rises, we see that vast mass of matter as if it were just a small disc. Of course, the sun is much larger than the earth on which we live, and thus every morning of every day our self-reliant ocular vanity is put to the test and reduced to absurdity. Our eyes can gather knowledge only under certain favorable conditions. We can't see things that are too far away from us, nor can we penetrate the darkness, nor can we see things that are very close to the eye, such as OUR OWN EYELIDS. Even though we have wonderful eyes, we can't see things in their true perspective.

Transcendental Knowledge

Whatever we are experiencing at the present moment is totally conditional and is therefore subject to mistakes and incompleteness.Because we are always busy in the discharge of our worldly duties, generally we do not wish to understand any philosophy except our mundane philosophy of the stomach and allied subjects. We have extended many branches and sub-branches of this philosophy of the belly in various directions, and thus we have hardly any time to understand the philosophy of gaining eternal life --- for which we are perpetually struggling, life after life.

Mundane Philosophy Of Stomach

If we want to perceive a certain subject in the darkness, we can't use just our eyes: we have to rely on some other means to aid our perception. Only if somebody bringsa light into the darkness is it truly possible to see things as they are. The knowledge that we gather by our education in the 🎒📚 schools and colleges may help us temporarily in the study of some particular subject in the present 🎁 span of life, but this education can't satisfy our eternal need for transcendental knowledge, for which we hanker life after life, day after day, hour after hour.

Mundane Education Can't Help You

Lord Jesus Christ appeared as the son of Godhead, Muhammad introduced himself as the servant of Godhead and Lord Caitanya presented himself as the devotee of Godhead. Such messiahs were of the same opinion about one thing: there can be no permanent peace and prosperity in this mortal world. All of them agreed that we have to go to a separate world, where peace and prosperity have their real being. Even Lord Buddha and Sankaracarya never preached that there is any possibility of attaining eternal peace and prosperity in this material world.

No Permanent Peace In Mortal World Of Ours

We need to establish a relationship with a preceptor who can really open our eyes and lift us from the clutches of nescience. The Upanishads and allied scriptures ordain that one must approach with awe and reverence the feet of a spiritual master who is well versed in all the scriptures and who has attained perfection in transcendental knowledge. One must attain the disciplic succession, the spiritual line. Attainment of spiritual perfection can never be possible without undergoing spiritual discipline.

Spiritual Discipline Is Necessary

Unless one tries to solve the problem of regaining one's eternal life, there can be no peace whatsoever, either in this life or in life after death. That is the supreme teaching of Bhagavad-Gita spoken by Lord Shri Krishna.

We modern men supposedly have no time to get into the details of the philosophy of Bhagavad-Gita, even in the midst of our ordinary daily duties. But just to teach us, Arjuna pondered the philosophy of Bhagavad-Gita at a time when even a moment seemed impossible to spare i.e. at the the time of war. All this he did for the sake of people like us. But attaining transcendental knowledge doesn't mean renouncing the duties of our ordinary life. After Arjuna had understood the philosophy of Bhagavad-Gita, the Supreme Personality of Godhead, Sri Krsna, never advised him to give up his ordinary duty.

Bhagavad Gita Doesn't Teach About Renouncing Our Duties

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Message of Godhead by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupāda, founder-Acarya of International Society for Krishna Consciousness

I never worried about money. I grew up in a middle class family, so I never thought I would starve. And I learned at Atari that I could be an okay engineer. I was voluntarily poor when I was in college and India, and I lived a pretty simple life when I was working. So I went from fairly poor, which was wonderful, because I didn't have to worry about money, to being incredibly rich, when I also didn't have to worry about money.

No Worries About Money

I watched people at Apple who made a lot of money and felt they had to live differently. Some of them bought a Rolls-Royce and various houses, each with a house manager and then someone to manage the house manager. Their wives got plastic surgery and turned into these bizarre people. This was not how I wanted to live. It's crazy. I made a promise to myself that I'm not going to let this money ruin my life.

Money ruins life

Time decided they were going to make me Man of the Year, and I was twenty-seven, so I actually cared about stuff like that. I thought it was pretty cool. They sent out Mike Moritz to write a story. We're the same age, and I had been very successful, and I could tell he was jealous. So the editors in New York get this story and say, "We can't make this guy Man of the Year." That really hurt. But it was a good lesson. It taught me to never get too excited about things like that, since the media is a circus anyway.

Never Get Too Excited

Raskin said, "He's a dreadful manager. I've always liked Steve but I've found it impossible to work for him. Jobs regularly misses appointments. He acts without thinking and with bad judgment. He doesn't give credit where due. Very often, when told of a new idea, he'll immediately attack it and say that it is worthless, and tell you that it was a waste of time to work on it. But if the idea is a good one he will soon be telling people about it as though it was his own.

A Dreadful Manager

I became an instant fan of Steve Jobs by reading it without using any Apple product in my life. Now, I want to use iPhone purchased through my income.

Suggéré par le créateur d'Apple, qui fait face à une maladie redoutable, Steve Jobs, à partir de plus de quarante entretiens menés sur plus de deux ans et d'interviews d'une centaine de membres de sa famille, amis, rivaux, concurrents et collègues, le livre retrace l'incroyable vie et l'extraordinaire personnalité d'un génie, perfectionniste et hyperactif, qui a révolutionné les ordinateurs, les films d'animation, la musique, les téléphones, les tablettes tactiles et l'édition numérique. Steve Jobs est désormais l'icône absolue de l'inventivité. Il a compris qu'associer la créativité à la technologie était devenu essentiel. Steve Jobs a bien sûr collaboré au livre mais n'a demandé aucun droit de regard sur ce qui est écrit, ni mème de le lire avant la publication. Il n'a imposé aucune limite, au contraire, il a encouragé son entourage à parler librement. « Il y a beaucoup de choses dont je ne suis pas fier, dit-il, notamment la façon dont, à vingt-trois ans, j'ai géré la situation lorsque ma petite amie est tombée enceinte. Mais je n'ai pas de cadavres dans le placard que j'essaie de cacher. » C'est avec une extrème franchise que Steve Jobs parle des personnes avec qui il a travaillé ou été en concurrence. Il peut profondément exaspérer les gens autour de lui. Ses amis, ennemis et collègues évoquent sans langue de bois ses passions, ses démons, ses désirs, son intransigeance, et son obsession du contrôle qui ont forgé sa vision des affaires et les innovations qui en ont découlé. La personnalité de Steve Jobs et les produits qu'il crée sont étroitement liés, comme les différentes parties d'un système intégré - tous les produits Apple et ses logiciels participent de cette logique. Le parcours de Jobs est exemplaire, un modèle en terme d'innovation, de caractère, de direction d'entreprise et de valeurs.

"FROM THE AUTHOR OF THE BESTSELLING BIOGRAPHIES OF BENJAMIN FRANKLIN AND ALBERT EINSTEIN, THIS IS THE EXCLUSIVE BIOGRAPHY OF STEVE JOBS. Based on more than forty interviews with Jobs conducted over two years--as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues--Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple's hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values"--

Walter Isaacson, a professor of history at Tulane, has been CEO of the Aspen Institute, chair of CNN, and editor of Time. He is the author of 'Leonardo da Vinci; The Innovators; Steve Jobs; Einstein: His Life and Universe; Benjamin Franklin: An American Life; and Kissinger: A Biography, and the coauthor of The Wise Men: Six Friends and the World They Made. Visit him at Isaacson.Tulane.edu and on Twitter at @WalterIsaacson

Message of Godhead by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupāda, founder-Acarya of International Society for Krishna Consciousness

Steve Jobs

Prashant Kumar