Eric Bright (@erbrigh) - Deepstash

Eric Bright

@erbrigh

Surveyor for building control

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How to Stand Out from the Crowd with Your Marketing Strategy

With so much competition for attention online, many marketing and sales teams are rightly asking themselves how they can make their brand stand out from the crowd?

The key is making your brand shine one person at a time through personalization.

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Sharing your brands message

The average person experiences 6,000 to 10,000 ads per day.

Many brands believe that a more and louder approach to communication will get the customers attention. However, this self-centred approach just contributes to the noise.

Any compelling brand doesn't just sell a product. They create a culture and engage a community that drives that culture. Their brand is a live experience that their consumers feel part of.

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There is a difference between the traditional top-down and the bottom-up business approaches. One creates unwanted noise; the other leads to a community of invested consumers.

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Build the business case based on alignment with business priorities and strategies

CFOs want to know what marketing dollars are actually going to do for the business. So marketers should be able to answer the questions: How does marketing spending marry up with what is most important to the future of the company? What are our strategic goals and how does what we are doing from a marketing perspective get us to that goal?

The logic behind your answers should be made explicit, it should be defended with evidence, and it should be supported by metrics

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 FRANCESCA GINO

“When we challenge ourselves to move beyond what we know and can do well, we rebel against the comfortable cocoon of the status quo, improving ourselves and positioning ourselves to contribute more to our partners, coworkers, and organizations”

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We all have become instant digital marketers, but creating words to produce persuasive content can be exhausting.

You can learn to master the craft of writing using 6 types of power words. These words provoke emotional and psychological responses from audiences, making them feel the urge to respond to your call to action. Once you learn how to master the craft, it could be a rewarding activity.

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