Evelyn Lopez (@evelynlopez) - Deepstash

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Evelyn Lopez

@evelynlopez

Television/film/video developer

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63 STASHED IDEAS

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54 PUBLISHED IDEAS

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Instead of having managers, gig workers are accountable to customer reviews, which creates a number of problems that should be considered.

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Crowdsourcing has become an essential instrument in every marketer’s toolbox, and recent research provides guidance for how firms can best use the strategy. Managers should ensure that the crowd is heterogeneous so consumers truly benefit from finding each other’s ideas inspirational rather than competitive.

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