<p>It's a fundamental leg up over the competition, and sometimes it's not one that is 'earned' or worked for.</p>

Your Set Of Unfair Advantage Is Unique To You

We all have unfair advantages in life, whether we happen to be quick, have a talent for maths, a great feel for people. An unfair advantage is simply the element that gives you an edge over your competition. This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat, the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so this book explores the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.

books

Books

The guide that overturns conventions to help you map your route to success.

ASH ALI is the co-founder of Uhubs, a skills training platform to help entrepreneurs and professionals. He sold his first internet business at age 19. With over 20 years of hands-on experience creating and growing startups, he has consulted, advised, and invested in hundreds of startups.

Ash Ali

HASAN KUBBA is a specialist in technology startups, marketing, and fundraising. His TEDx talk titled Startups, Entrepreneurship and Unfair Advantages was voted highest ever on the Official TED subreddit.

The Unfair Advantage

Fatin Hanifah