IndiGo's success is largely attributed to its straightforward operational model. By operating a single type of aircraft, the Airbus A320, the airline streamlined maintenance and training processes, leading to significant cost savings and operational efficiency.

Simplicity in Operations

The airline's focus on maintaining low operational costs allowed it to offer competitive fares without compromising profitability. This approach enabled IndiGo to capture a substantial market share in the price-sensitive Indian aviation sector.

Cost Leadership Strategy

IndiGo prioritized on-time performance, making punctuality a core component of its brand identity. This commitment to reliability fostered customer trust and differentiated the airline in a competitive market.

Punctuality as a Brand Promise

The airline's scalable model facilitated rapid expansion. By placing large aircraft orders and efficiently managing resources, IndiGo could swiftly increase its fleet size and route network to meet growing demand.

Scalable Business Model

IndiGo emphasized a hassle-free customer experience, from easy booking processes to efficient check-ins and consistent in-flight services. This focus on customer satisfaction contributed to high repeat business and brand loyalty.While specific quotes from the book are not readily available in the provided sources, these lessons encapsulate the strategic decisions that propelled IndiGo's remarkable growth in the Indian aviation industry.

Customer-Centric Approach

Business lessons from a low-cost airline on how it rose to the top of the Indian domestic market when every other airline was bleeding.

career

Career

strategy

Strategy

entrepreneurship

Entrepreneurship

business

Business

travel

Travel

The IndiGo Story: Inside the Upstart that Redefined Indian Aviation

"One child, one teacher, one book, and one pen can change the world."

“I raise up my voice – not so that I can shout, but so that those without a voice can be heard.”

“When the whole world is silent, even one voice becomes powerful.”

“There are two powers in the world; one is the sword and the other is the pen. There is a third power stronger than both, that of women.”

“If one man can destroy everything, why can’t one girl change it?”

Malala Yousafzai became an international symbol of the fight for girls' education after she was shot in 2012 for opposing Taliban restrictions on female education in her home country of Pakistan.

“I don't want to be thought of as the 'girl who was shot by the Taliban' but the 'girl who fought for education.'"

motivationandinspiration

Motivation & Inspiration

10 Malala Yousafzai quotes to inspire you

Your personal experiences with money make up maybe 0.00000001% of what's happened in the world, but maybe 80% of how you think the world works.We all do crazy stuff with money because we're all relatively new to this game and what looks crazy to you might make sense to me. But no one is crazy, we all make decisions based on our own unique experiences that seem to make sense to us in a given moment.

No One's Crazy

The hardest financial skill is getting the goalpost to stop moving.But it's one of the most important. If expectations rise with results there is no logic in striving for more because you'll feel the same after putting in extra effort.Happiness, as it's said, is just results minus expectations.

Never Enough

Good investing is not necessarily about making good decisions. It's about consistently not screwing up.Getting money requires taking risks, being optimistic, and putting yourself out there. But keeping money requires the opposite of taking risk. It requires humility, and fear that what you've made can be taken away from you just as fast. If I had to summarize money success in a single world it would be "survival".

Getting Wealthy vs. Staying Wealthy

Controlling your time is the highest dividend money pays.The highest form of wealth is the ability to wake up every morning and say, "I can do whatever I want today.'People want to become wealthier to make them happier. Happiness is a complicated subject because everyone's different. But if there's a common denominator in happiness a universal fuel of joy it's that people want to control their lives.

Freedom

Spending money to show people how much money you have is the fastest way to have less money.There is no faster way to feel rich than to spend lots of money on really nice things. But the way to be rich is to spend money you have, and not to spend money you don't have, It's really that simple.It's hard and requires self-control. But it creates a gap between what you could do and what you choose to do that accrues to you over time.

Wealth is What You Don't See

These are just a few of the insights I acquired from reading the book. It will help you understand why people behave the way they do.

Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

Understand yourself and those around you.

psychology

Psychology

moneyandinvestments

Money & Investments

books

Books

Morgan Housel is a partner at The Collaborative Fund. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers, winner of the New York Times Sidney Award, and a two-time finalist for the Gerald Loeb Award for Distinguished Business and Financial Journalism. He lives in Seattle with his wife and two kids.

Morgan Housel

The Psychology of Money

"We cannot change what we are not aware of, and once weare aware, we cannot help but change"

Our perception of reality is very real. We will feel what we think, and our feelings are real. That is completely undeniable. However, our thinking will look like an inevitable, unchangeable reality to us until we begin seeing how our reality is created. If we know that we can only ever feel what we are thinking, then we know that we can change our feelings by changing our thinking. Thus, we can change our experience of life by knowing that it comes from our own thinking.

Root Cause Of Suffering Is Our Own hinking 

"The intuitive mind is a sacred gift, and the rational minds is a faithful servant. We have created a society that honors the servant and has forgotten the gift."

Your intuition always knows what you need to do in the present moment, but the only way to access it is by getting into a state of non-thinking Your personal mind will freak out because you're stepping into the space of infinite possibilities (the unknown), but if you re member that it is just thinking that is making you feel fear. The fearful thinking will fall away and the courage you need to act on your intuition will naturally surface.

Your Intuition Always Knows

In this book, you'll discover the root cause of all psychological and emotional suffering and how to achieve freedom of mind to effortlessly create the life you've always wanted to live.Although pain is inevitable, suffering is optional.This book offers a completely new paradigm and understanding of where our human experience comes from, allowing us to end our own suffering and create how we want to feel at any moment.

personaldevelopment

Personal Development

mindfulness

Mindfulness

Learn how to overcome anxiety, self-doubt & self-sabotage without needing to rely on motivation or willpower. In this book, you'll discover the root cause of all psychological and emotional suffering and how to achieve freedom of mind to effortlessly create the life you've always wanted to live. Although pain is inevitable, suffering is optional. This book offers a completely new paradigm and understanding of where our human experience comes from, allowing us to end our own suffering and create how we want to feel at any moment. In This Book, You'll Discover: <ul><li>The root cause of all psychological and emotional suffering and how to end it</li><li>How to become unaffected by negative thoughts and feelings</li><li>How to experience unconditional love, peace, and joy in the present, no matter what our external circumstances look like</li><li>How to instantly create a new experience of life if you don't like the one you're in right now</li><li>How to break free from a negative thought loop when we inevitably get caught in one</li><li>How to let go of anxiety, self-doubt, self-sabotage, and any self-destructive habits</li><li>How to effortlessly create from a state of abundance, flow, and ease</li><li>How to develop the superpower of being okay with not knowing and uncertainty</li><li>How to access your intuition and inner wisdom that goes beyond the limitations of thinking</li></ul> No matter what has happened to you, where you are from, or what you have done, you can still find total peace, unconditional love, complete fulfillment, and an abundance of joy in your life. No person is an exception to this. Darkness only exists because of the light, which means even in our darkest hour, light must exist. Within the pages of this book, contains timeless wisdom to empower you with the understanding of our mind's infinite potential to create any experience of life that we want no matter the external circumstances. 'Don't Believe Everything You Think' is not about rewiring your brain, rewriting your past, positive thinking or anything of the sort. We cannot solve our problems with the same level of consciousness that created them. Tactics are temporary. An expansion of consciousness is permanent. This book was written to help you go beyond your thinking and discover the truth of what you already intuitively know deep inside your soul.

Joseph Nguyen

Don't Believe Everything You Think

“Actually, motivation is a result. Motivation is the pride you take in work you have already done—which fuels your willingness to do even more”. Many of us feel that we need to be motivated to start working towards our goals. That’s probably because we see motivation as a precondition to success, which isn’t the case. Motivation is something you get from yourself automatically after achieving your goals, no matter how small they are.

Demystifying motivation

“We’re instinctively drawn to people who are modest, agreeable, polite, kind . . . in short, to people who are genuinely likeable”. No one is an island. We all need to build relationships that can motivate us to achieve our personal goals. As human beings, we are instinctively drawn to people who are modest, polite, kind and have commonalities with us - in short, genuinely likable people.

Building relationships that motivate you to do better

“You get to choose your goal—but after that, what you want to do is irrelevant. What matters is what you need to do to achieve your goal”. Many of us have the misconception that it is our goal that determines our process. That isn’t true.  Instead, the process you chose determines whether or not you will succeed in achieving your goals. The process is more like what you need to do to succeed.

Your process determines your goal

“Work too hard on one area of your business and other areas suffer. Work too hard on any one aspect of your life and other aspects suffer”. It is important to have multiple goals in both your personal and financial life if you desire to succeed and to be happy. Do not allow room for regrets by not exploiting your skills and taking advantage of the opportunities that come your way just because you want to be seen as a highly specialized individual. You need to set the best goals that can benefit you on multiple levels, resulting in happiness. This will also eliminate the pain of regrets in life.

The relationship between serial achievements and happiness

Let’s do so in a way that helps you develop an attribute most people feel they struggle with - willpower - and, in the process, make willpower irrelevant.

Willpower and productivity

Sometimes what we need is right guidance at right time. Here are some common motivational myth Busters 

From Inc.com's most popular columnist, a counterintuitive--but highly practical--guide to finding and maintaining the motivation to achieve great things. It's comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20 pounds, or a friend runs a marathon while completing a huge project at work, we assume they have more grit, more willpower, more innate talent, and above all, more motivation to see their goals through. But that's not at actually true, as popular Inc.com columnist Jeff Haden proves. "Motivation" as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change. In fact, motivation is a result of process, not a cause. Understanding this will change the way you approach any obstacle or big goal. Haden shows us how to reframe our thinking about the relationship of motivation to success. He meets us at our level--at the beginning of any big goal we have for our lives, a little anxious and unsure about our way forward, a little burned by self help books and strategies that have failed us in the past—and offers practical advice that anyone can use to stop stalling and start working on those dreams. Haden takes the mystery out of accomplishment, proving that success isn't about spiritual awakening or a lightning bolt of inspiration --as Tony Robbins and adherents of The Secret believe--but instead, about clear and repeatable processes. Using his own advice, Haden has consistently drawn 2 million readers a month to his posts, completed a 107-mile long mountain bike race, and lost 10 pounds in a month. Success isn't for the uniquely-qualified; it's possible for any person who understands the true nature of motivation. Jeff Haden can help you transcend average and make lasting positive change in your life.

productivity

Productivity

From Inc.com's most popular columnist, a counterintuitive--but highly practical--guide to finding and maintaining the motivation to achieve great things.   It's comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20 pounds, or a friend runs a marathon while completing a huge project at work, we assume they have more grit, more willpower, more innate talent, and above all, more motivation to see their goals through.   But that's not at actually true, as popular Inc.com columnist Jeff Haden proves. "Motivation" as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change. In fact, motivation is a result of process, not a cause. Understanding this will change the way you approach any obstacle or big goal.   Haden shows us how to reframe our thinking about the relationship of motivation to success. He meets us at our level--at the beginning of any big goal we have for our lives, a little anxious and unsure about our way forward, a little burned by self help books and strategies that have failed us in the past—and offers practical advice that anyone can use to stop stalling and start working on those dreams.   Haden takes the mystery out of accomplishment, proving that success isn't about spiritual awakening or a lightning bolt of inspiration --as Tony Robbins and adherents of The Secret believe--but instead, about clear and repeatable processes. Using his own advice, Haden has consistently drawn 2 million readers a month to his posts, completed a 107-mile long mountain bike race, and lost 10 pounds in a month.   Success isn't for the uniquely-qualified; it's possible for any person who understands the true nature of motivation. Jeff Haden can help you transcend average and make lasting positive change in your life.

Jeff Haden

The Motivation Myth

“This ability to learn hard things quickly plays a key role in the attempt to become a superstar in just about any field.”Deep work will help you learn hard things quickly. If you master hard things quickly, you will always rank among the top earners in your field. Once you learn what deep work is, you can start putting your energy into deep work and do great work, instead of just answering emails or dabbling in low-grade work activities. It is amazing to create something so good that nobody else can create it.

The Idea

“Your will is not a manifestation of your character that you can deploy without limit; it’s instead like a muscle that tires.”Following a deep work philosophy will help you push through your limits and achieve great success in life. Most people want to have the flexibility that the deep work philosophies provide. It is very important that you find the deep work philosophy that works best for you in your current circumstances.If you support your work with habits and rituals, you will have the power to produce creative, intelligent, and deep work at will.

Rule #1: Work Deeply

“Efforts to deepen your focus will struggle if you don’t simultaneously wean your mind from a dependence on distraction.”By scheduling internet time, you train your mind to focus for long hours and avoid distractions. You build strong mental muscles for focus and concentration just like people build physical muscles in the gym.If you then spend your idle time meditating, and on important work issues, you’ll be able to utilize extra time and increase your productivity.

Rule #2: Embrace Boredom

“Stuff accumulates in people’s lives, in part, because when faced with a specific act of elimination it’s easy to worry, “What if I need this one day?” and then use this worry as an excuse to keep the item in question sitting around.”Spending excessive time on the internet not only affects our work but also our relationships. By cutting down your internet time, you will be more productive at work, and your relationships will deepen and become more meaningful.Instead of sending excessive time on the internet, spending more time on structured hobbies will lead you to a quality life.

Rule #3: Quit Social Media

“Once you’ve hit your deep work limit in a given day, you’ll experience diminishing rewards if you try to cram in more.”By creating an effective schedule for your day, you’ll make powerful progress as your day unfolds. It is a great tool to supercharge your productivity and achieve massive success. By measuring the depth of a task, you’ll be able to focus your energy like a sharp laser. This will boost your productivity and chances of success.

Rule #4: Drain the Shallows

One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world. 'Deep work' is the ability to focus without distraction on a cognitively demanding task. Coined by author and professor Cal Newport on his popular blog Study Hacks, deep work will make you better at what you do, let you achieve more in less time and provide the sense of true fulfilment that comes from the mastery of a skill. In short, deep work is like a superpower in our increasingly competitive economy. And yet most people, whether knowledge workers in noisy open-plan offices or creatives struggling to sharpen their vision, have lost the ability to go deep - spending their days instead in a frantic blur of email and social media, not even realising there's a better way. A mix of cultural criticism and actionable advice, DEEP WORK takes the reader on a journey through memorable stories -- from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air -- and surprising suggestions, such as the claim that most serious professionals should quit social media and that you should practice being bored. Put simply: developing and cultivating a deep work practice is one of the best decisions you can make in an increasingly distracted world and this book will point the way.

Master one of our economy’s most rare skills and achieve groundbreaking results with this “exciting” book (Daniel H. Pink) from an “exceptional” author (New York Times Book Review). Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way. In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill. 1. Work Deeply 2. Embrace Boredom 3. Quit Social Media 4. Drain the Shallows A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world. An Amazon Best Book of 2016 Pick in Business & Leadership Wall Street Journal Business Bestseller A Business Book of the Week at 800-CEO-READ

Cal Newport is Provost’s Distinguished Professor of Computer Science at Georgetown University, and the author of seven books. His ideas and writing are frequently featured in major publications and on TV and radio.From his website: "I write about the intersection of digital technology and culture. I’m particularly interested in our struggle to deploy these tools in ways that support instead of subvert the things we care about in both our personal and professional lives."

Cal Newport

Deep Work

“The human is the only animal on earth that pays a thousand times for the same mistake.”Our beliefs are conditioned by punishment. Whenever we do something wrong, we punish ourselves so as to reinforce the mistake. This is true for all animals of this world. However, we humans take it one step further and punish ourselves over and over again every time we are reminded of the mistake. This is extremely unfair to us, as it causes suffering and decreases our happiness.

The First Agreement: Be Impeccable With Your Word

“Nothing other people do is because of you. It is because of themselves.”When you take the negative things others say about you personally, you get trapped in your own personal importance because you are operating under the selfish assumption that everything is about you. You start to get depressed and unhappy because you start to believe those negative things about yourself.Once you stop taking things personally, you will be much happier.

The Second Agreement: Don’t Take Anything Personally

“All the sadness and drama you have lived in your life was rooted in making assumptions and taking things personally.”It is a human tendency to make assumptions about everything. This usually arises from a fear to ask for clarification and ends in us trying to prove someone else wrong when we are the ones with misinformation. Making assumptions can be particularly detrimental in relationships. The frequent assumption in a relationship is that the other person knows you so well that they will always do what they want. When they don’t do what you assume they should do, you end up feeling hurt.

The Third Agreement: Don’t Make Assumptions

“When you do your best you learn to accept yourself.”If you truly commit yourself to always doing your best, you will find that there is absolutely no reason for you to judge yourself, and you will eliminate the feelings of guilt and blame from your life. Plus, you will be a lot more productive!

The Fourth Agreement: Always Do Your Best

Bestselling author don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love. • A New York Times bestseller for over 7 years • Over 5.2 million copies sold in the U.S. • Translated into 38 languages worldwide Don Miguel Ruiz’s book is a roadmap to enlightenment and freedom.” — Deepak Chopra, Author, The Seven Spiritual Laws of Success “An inspiring book with many great lessons . . .” — Wayne Dyer, Author, Real Magic “In the tradition of Castaneda, Ruiz distills essential Toltec wisdom, expressing with clarity and impeccability what it means for men and women to live as peaceful warriors in the modern world.” — Dan Millman, Author, Way of the Peaceful Warrior

In The Four Agreements, bestselling author don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love. •  A New York Times bestseller for over a decade •  Translated into 50 languages worldwide   “This book by don Miguel Ruiz, simple yet so powerful, has made a tremendous difference in how I think and act in every encounter.” — Oprah Winfrey “Don Miguel Ruiz’s book is a roadmap to enlightenment and freedom.” — Deepak Chopra, Author, The Seven Spiritual Laws of Success “An inspiring book with many great lessons.” — Wayne Dyer, Author, Real Magic “In the tradition of Castaneda, Ruiz distills essential Toltec wisdom, expressing with clarity and impeccability what it means for men and women to live as peaceful warriors in the modern world.” — Dan Millman, Author, Way of the Peaceful Warrior

Don Miguel Ruiz is an accomplished writer whose work has resonated with readers around the world. Don Miguel Ruiz has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Don Miguel Ruiz's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Don Miguel Ruiz

Janet Mills is an accomplished writer whose work has resonated with readers around the world. Janet Mills has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Janet Mills's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Janet Mills

The Four Agreements

“As a man thinketh in his heart so is he”You are literally what you think. Your character being a complete sum of your thoughts. Just as plants cannot grow without the seed, actions cannot have been taken without the thought. Through this is the realization that you hold the key to every situation, and just as gold and diamonds are discovered through much searching and mining, you can discover your own truths and character by digging deep into yourself.

Thought and Character

“You do not attract that which you want, but that which you are”Your mind is like a garden that can be cultivated or allowed to run wild, depending on the quality of your thoughts and your thoughts shape your character, circumstances, and destiny. Most people are usually anxious to improve their circumstances, but unwilling to improve themselves. You become your true and powerful self when you take responsibility for your life - when you stop blaming others for your conditions and build yourself up with strong thoughts.

Effect of Thought on Circumstances

“There is no doctor better than cheerful thought for keeping the body healthy”Your body reacts to your mind and will, therefore, be a direct reflection of your thoughts, and disease and health, like circumstance, are rooted in thought. Sickly thoughts will express themselves through a sickly body and strong, pure and happy thoughts build a strong and graceful body. Your body is delicate and responds readily to your thoughts. A change of diet will not help you without changing your thoughts. If you want to protect your body, guard your mind.

Effect of thought on Health and the Body

“All that a man achieves and all that he fails to achieve is the direct result of his own thought.”No-one can change your conditions but you. Others can help you, but cannot do the work for you and can do nothing unless you are at first willing. Achievement of whatever kind is the effort of thought and success can only be maintained by continued watchfulness. All achievements are the result of strongly directed thoughts.

The Thought-Factor in Achievement

Reproduction of the original: As a Man Thinketh by James Allen

philosophy

Philosophy

THIS little self-help volume (the result of meditation and experience) is not intended as an exhaustive treatise on the much-written-upon subject of the power of thought. It is suggestive rather than explanatory, its object being to stimulate men and women to the discovery and perception of the truth that-- "They themselves are makers of themselves." By virtue of the thoughts, which they choose and encourage; that mind is the master-weaver, both of the inner garment of character and the outer garment of circumstance, and that, as they may have hitherto woven in ignorance and pain they may now weave in enlightenment and happiness.

James Allen is an accomplished writer whose work has resonated with readers around the world. James Allen has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. James Allen's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

James Allen

As a Man Thinketh

“Habits can be changed, if we understand how they work.”Habits emerge because the brain wants to save effort. The brain, instead of analyzing the situation and thinking about behavior, can simply execute a routine. This gives the logical part of the brain more space for other important things.The habit loop 3, and the first one is a cue. It’s a trigger that tells your brain to start executing a habit. Then there is a routine. It can be physical, mental, or emotional. And the last step is a reward. This gives the brain information about whether the routine is worth remembering in the future.

How Habits Work

“Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.”Habits are very powerful because they create neurological cravings. This craving is at the core of creating a new habit. For example, after eating a meal, we can feel that our teeth are dirty. That’s the cue. And we crave to make them feel clean and fresh. That’s the reward. Once there is a cue; we crave the reward.

How to Create New Habits

“That’s the rule: If you use the same cue, and provide the same reward, you can shift the routine and change the habit. Almost any behavior can be transformed if the cue and reward stay the same.”You cannot truly extinguish bad habits. Habits are strong, and when the cue appears, your brain will always crave the reward. However, what you can do is replace the routine. The cue and the reward have to stay the same, but the routine does not.This is called a Golden Rule. This rule has helped with treatments for alcoholism, obsessive-compulsive disorder, and hundreds of other destructive behaviors

Why Transformation Occurs

“If you focus on changing or cultivating keystone habits, you can cause widespread shifts.”Some habits have the power to start a chain reaction. Some habits are better than others. These habits are “keystone habits.” A keystone habit starts a process that changes everything. Success does not depend on many small things but instead relies on identifying a few priorities.Keystone habits are like small wins. Accomplishing them is not a big deal. In fact, it’s quite easy. But this small win will drive bigger wins over time.

The Keystone Habit

“This is how willpower becomes a habit: by choosing a certain behavior ahead of time, and then following that routine when an inflection point arrives.”Willpower is the most important keystone habit for individual success. Studies show that it’s more important than IQ and other factors. People with high willpower get better grades in their classes and gain admission into more selective schools. They spend less time watching TV and more time doing homework.

The Habit of Success

Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, giving us the power to take control over our lives. "We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or tapping into reserves of creativity. Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete. As this book shows, tweaking even one habit, as long as it's the right one, can have staggering effects. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.

habits

Habits

NEW YORK TIMES BESTSELLER • This instant classic explores how we can change our lives by changing our habits. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. With a new Afterword by the author   “Sharp, provocative, and useful.”—Jim Collins   “Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times   “A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity “You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind “Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review

Charles Duhigg is an American journalist and non-fiction author. He was a reporter for The New York Times, currently writes for The New Yorker Magazine and is the author of two books on habits and productivity, titled The Power of Habit: Why We Do What We Do in Life and Business and Smarter Faster Better.

Charles Duhigg

The Power of Habit

“The person you are today is the sum total of all your choices and decisions in life up to this date.”According to Aristotle, the ultimate aim of human life is to be happy. The biggest thing that holds most people back from pursuing their dreams and being happy is a lack of self-discipline. If you cultivate self-discipline, set clear goals, and begin doing the things you already know you should be doing, nothing will keep you from achieving success. Remember, success isn’t an accident—you need to have the discipline to work hard at it.

Part 1: Self-Discipline and Personal Success

“There is perhaps no area of your life where self-discipline has a greater impact on your future than in your work.”Most, if not all, of us tend to get distracted in our day-to-day lives and stray further and further from completing our most important tasks, those that will help us achieve success. However, if we learn to set clear priorities and work on the tasks that bring us the most value, as well as cultivate the discipline to complete these tasks quickly and well, we will be on the path to success.

Part 2: Self-Discipline in Business, Sales, and Finances

“In all religions and philosophies the highest human good or idea has been peace of mind.”Material things aren’t the only measure of success, in fact, achieving happiness is the true measure of success. The desire to be happy is the one thing that drives all humans forward in life, and self-discipline is of utmost importance in achieving that. After all, you will only be happy and content when you are in control of your life. The thing about happiness is that it is simply a by-product of engaging in activities you enjoy with people you like and respect.

Part 3: Self-Discipline and the Good Life

Includes sections on self-discipline and personal success; business, sales and finances; and the good life.

leadershipandmanagement

Leadership & Management

You don’t need to have been born under a lucky star, or with incredible wealth, or with terrific contacts and connections, or even special skills...but what you do need to succeed in any of your life goals is self-discipline. Unfortunately, most people give in to the two worst enemies of success: they take the path of least resistance (in other words, they’re lazy) and/or they want immediate gratification: they don’t consider the long-term consequences of the actions they take today. No Excuses! shows you how you can achieve success in all three major areas of your life: 1. Your personal goals. 2. Your business and money goals. 3. Your overall happiness. Each of the 21 chapters in this book shows you how to be more disciplined in one aspect of your life, with end-of-chapter exercises to help you apply the “no excuses” approach to your own life. With these guidelines, you can learn how to be more successful in everything you do—instead of wistfully envying others who you think are just “luckier” than you. A little self-discipline goes a long way...so stop making excuses and read this book!

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.

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