"Business schools don't create successful people. They simply accept them, then take credit for their success."

"Whoever best describes the problem is the one most likely to solve it."

"Experimentation is the essence of living a satisfying, productive, fulfilling life. The more you experiment, the more you learn, and the more you'll achieve."

"Understanding your Locus of Control is being able to separate what you can control (or strongly influence) from what you can't. Trying to control things that aren't actually under your control is a recipe for eternal frustration."

The Art of Exceptional Living, "You are the average of the five people you spend the most time with."

"Ramit Sethi recommends applying what he calls the "85% Solution." So many people get wrapped up in making the perfect decision that they wind up overwhelming themselves and doing nothing."

"The trouble comes when we confuse learning with skill acquisition. If you want to acquire a new skill, you must practice it in context. Learning enhances practice, but it doesn't replace it. If performance matters, learning alone is never enough."

7 powerfull quotes from "The Personal MBA" written by Josh Kaufman 

The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume. Inside you'll learn concepts such as: The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. 4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are? Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them. The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.

motivationandinspiration

Motivation & Inspiration

books

Books

The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume. Inside you'll learn concepts such as: The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. 4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are? Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them. The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.

Josh Kaufman is an independent business teacher, education activist, and author of The Personal MBA: Master the Art of Business.Josh's unique, multidisciplinary approach to business education has helped hundreds of thousands of readers around the world master foundational business concepts on their own terms, and his work has been featured in BusinessWeek, Fortune, and Fast Company, as well as by influential websites like Lifehacker, HarvardBusiness.org, Cool Tools, and Seth Godin's Blog.

Josh Kaufman

The Personal MBA 10th Anniversary Edition

"Don't take criticism from someone you wouldn't take advice from."

"New belief: There is no such thing as failure. Only failure to learn."

"What I have come to find over my years of working with people is that most everyone limits and shrinks their dreams to fit their current reality."

"Give a person an idea, and you enrich their day. Teach a person how to learn, and they can enrich their entire life."

"He held up a finger, saying, "Don't let school interfere with your education." I later learned he was paraphrasing a quote often attributed to Mark Twain."

An instant New York Times bestseller and #1 Wall Street Journal bestseller. JIM KWIK, the world’s #1 brain coach, has written the owner’s manual for mental expansion and brain fitness. Limitless gives people the ability to accomplish more--more productivity, more transformation, more personal success and business achievement--by changing their Mindset, Motivation, and Methods. These “3 M’s” live in the pages of Limitless along with practical techniques that unlock the superpowers of your brain and change your habits. For over 25 years, Jim Kwik has worked closely with successful men and women who are at the top in their fields as actors, athletes, CEOs, and business leaders from all walks of life to unlock their true potential. In this groundbreaking book, he reveals the science-based practices and field-tested tips to accelerate self learning, communication, memory, focus, recall, and speed reading, to create fast, hard results. Learn how to: FLIP YOUR MINDSET Your brain is like a supercomputer and your thoughts program it to run. That’s why the Kwik Brain process starts with unmasking assumptions, habits, and procrastinations that stifle you, redrawing the borders and boundaries of what you think is possible. It teaches you how to identify what you want in every aspect of your life, so you can move from negative thinking to positive possibilities. IGNITE YOUR MOTIVATION Uncovering what motivates you is the key that opens up limitless mental capacity. This is where Passion + Purpose + Energy meet to move you closer to your goals, while staying focused and clear. Your personal excitement will be sustainable with self-renewing inspirations. Your mind starts strong, stays strong, and drives further exponentially faster. MASTER THE METHOD We’ve applied the latest neuroscience for accelerated learning. Our process, programs, podcasts, and products unleash your brain’s own superpowers. Finish a book 3x faster through speed reading (and remember every part of it), learn a new language in record time, and master new skills with ease. These are just a few of the life-changing self-help benefits. With Kwik Brain, you’ll get brain-fit and level-up your mental performance. With the best Mindset, Motivation and Method, your powers become truly limitless.

An instant New York Times bestseller and #1 Wall Street Journal bestseller.   JIM KWIK, the world’s #1 brain coach, has written the owner’s manual for mental expansion and brain fitness. Limitless gives people the ability to accomplish more--more productivity, more transformation, more personal success and business achievement--by changing their Mindset, Motivation, and Methods.   These “3 M’s” live in the pages of Limitless along with practical techniques that unlock the superpowers of your brain and change your habits.   For over 25 years, Jim Kwik has worked closely with successful men and women who are at the top in their fields as actors, athletes, CEOs, and business leaders from all walks of life to unlock their true potential. In this groundbreaking book, he reveals the science-based practices and field-tested tips to accelerate self learning, communication, memory, focus, recall, and speed reading, to create fast, hard results.   Learn how to:   FLIP YOUR MINDSET Your brain is like a supercomputer and your thoughts program it to run. That’s why the Kwik Brain process starts with unmasking assumptions, habits, and procrastinations that stifle you, redrawing the borders and boundaries of what you think is possible. It teaches you how to identify what you want in every aspect of your life, so you can move from negative thinking to positive possibilities.   IGNITE YOUR MOTIVATION Uncovering what motivates you is the key that opens up limitless mental capacity. This is where Passion + Purpose + Energy meet to move you closer to your goals, while staying focused and clear. Your personal excitement will be sustainable with self-renewing inspirations. Your mind starts strong, stays strong, and drives further exponentially faster.   MASTER THE METHOD We’ve applied the latest neuroscience for accelerated learning. Our process, programs, podcasts, and products unleash your brain’s own superpowers. Finish a book 3x faster through speed reading (and remember every part of it), learn a new language in record time, and master new skills with ease. These are just a few of the life-changing self-help benefits. With Kwik Brain, you’ll get brain-fit and level-up your mental performance.   With the best Mindset, Motivation and Method, your powers become truly limitless.

From official website: Jim was once known as the “boy with the broken brain.”A childhood head injury at age five left him struggling in school. For a while, he even believed he could never be as good as other kids when it came to learning.Jim loved superheroes as a kid – and comic books saved him when conventional education couldn’t. Comic books taught Jim how to read…and they also kept his dreams alive that one day he, too, would find his inner superpower. As the years wore on, fate led Jim to a mentor, a friend’s father, who sent him on a journey to learn about his brain and learn how to use it.

Jim Kwik

Limitless

"As we first succeed, we will find ourselves in new situations, facing new problems."

7 Quotes From "Ego Is The Enemy "By- Ryan Holiday 

"self-confidence becomes arrogance, assertiveness becomes obstinacy, and self-assurance becomes reckless abandon."

"Most successful people are people you've never heard of. They want it that way. It keeps them sober. It helps them do their jobs."

"A person who thinks all the time has nothing to think about except thoughts, so he loses touch with reality and lives in a world of illusions."

The instant Wall Street Journal, USA Today, and international bestseller “While the history books are filled with tales of obsessive visionary geniuses who remade the world in their image with sheer, almost irrational force, I’ve found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition.” —from the prologue Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back. Ego Is the Enemy draws on a vast array of stories and examples, from literature to philosophy to his­tory. We meet fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by con­quering their own egos. Their strategies and tactics can be ours as well. In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, “you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you’ve set out to achieve.”

The instant Wall Street Journal, USA Today, and international bestseller “While the history books are filled with tales of obsessive visionary geniuses who remade the world in their image with sheer, almost irrational force, I’ve found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition.” —from the prologue   Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.   Ego Is the Enemy draws on a vast array of stories and examples, from literature to philosophy to his­tory. We meet fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by con­quering their own egos. Their strategies and tactics can be ours as well.   In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, “you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you’ve set out to achieve.”

Ryan Holiday is media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube, and Google, and have been written about in AdAge, the New York Times, Gawker, and Fast Company. He is the author is *Trust Me, I'm Lying: Confessions of a Media Manipulator*, which is due out in July. He currently lives in New Orleans, with his rebellious puppy, Hanno.

Ryan Holiday

Ego Is the Enemy

1. Exercise your mind daily2. Heal Yourself3. When Hungry Eat, When Tired Sleep4. Seek your own Applause5. Learn the art of contentment6. Live for others7. Boldly face the struggles of life8. Find an anchor, be an anchor9. Don't just live long, live wide 10. Create your own philosophy

10 important lessons that we can learn from Seneca.

Seneca was a prominent Roman philosopher who published several essential works about Stoicism. His widely popular collection of writings, Letters from a Stoic, contains his view of what the good life is and how to attain it.

philosophy

Philosophy

Stoic Philosophy 

He, who abandons the things he loves, loses the meaning of his life. That is why, even after having finished your "official" work life, it is essential to continue doing things of value, bringing beauty or usefulness to others, helping and shaping our little world.

1. Always stay active, never retire.

Also, in food for long life, "less is more." According to the 80% law, to preserve health for a long time, instead of cramming, eat a little less of the hunger we have.

2. Do not eat until full. 

When water moves and flows fresh, it doesn't stagnate. Similarly, your vehicle for life needs a little daily maintenance so it can last for many years. Besides, exercise secretes the hormones of happiness.

. Get fit for your next Birthday.

Although most human beings live in cities, it makes us merge with nature. We need to regularly return to it to charge the batteries of the soul.

4. Reconnect with Nature 

They are the best medicine to dissolve concerns with pleasant talk, telling and listening to stories that lighten the existence, asking for advice, having fun together, sharing, and dream; In other words, Living.

. Surround yourself with wonderful friends.

The rush is inversely proportional to the quality of life. As a proverb says:"Walking slow gets you far." When we leave the urgencies behind, time and life gain a new meaning.

. Take it easy.

Within you, there is a passion, a unique talent that gives meaning to your days and pushes you to give your best until the end. If you haven't found your Ikigai,Keep searching until you do.

7. Follow your IKIGAI.

Lesson form Book "ikigai" by Hector Garcia 

Los Angeles Times bestseller • More than 1.5 million copies sold “If hygge is the art of doing nothing, ikigai is the art of doing something—and doing it with supreme focus and joy.” —New York Post Bring meaning and joy to all your days with this internationally bestselling guide to the Japanese concept of ikigai (pronounced ee-key-guy)—the happiness of always being busy—as revealed by the daily habits of the world’s longest-living people. *And from the same authors, don’t miss The Book of Ichigo Ichie—about making the most of every moment in your life.* * * * What’s your ikigai? “Only staying active will make you want to live a hundred years.” —Japanese proverb According to the Japanese, everyone has an ikigai—a reason for living. And according to the residents of the Japanese village with the world’s longest-living people, finding it is the key to a happier and longer life. Having a strong sense of ikigai—the place where passion, mission, vocation, and profession intersect—means that each day is infused with meaning. It’s the reason we get up in the morning. It’s also the reason many Japanese never really retire (in fact there’s no word in Japanese that means retire in the sense it does in English): They remain active and work at what they enjoy, because they’ve found a real purpose in life—the happiness of always being busy. In researching this book, the authors interviewed the residents of the Japanese village with the highest percentage of 100-year-olds—one of the world’s Blue Zones. Ikigai reveals the secrets to their longevity and happiness: how they eat, how they move, how they work, how they foster collaboration and community, and—their best-kept secret—how they find the ikigai that brings satisfaction to their lives. And it provides practical tools to help you discover your own ikigai. Because who doesn’t want to find happiness in every day? A PENGUIN LIFE TITLE

personaldevelopment

Personal Development

INTERNATIONAL BESTSELLER • 1.5 MILLION+ COPIES SOLD WORLDWIDE “Workers looking for more fulfilling positions should start by identifying their ikigai.” ―Business Insider   “One of the unintended—yet positive—consequences of the [pandemic] is that it is forcing people to reevaluate their jobs, careers, and lives. Use this time wisely, find your personal ikigai, and live your best life.” ―Forbes Find your ikigai (pronounced ee-key-guy) to live longer and bring more meaning and joy to all your days. “Only staying active will make you want to live a hundred years.” —Japanese proverb   According to the Japanese, everyone has an ikigai—a reason for living. And according to the residents of the Japanese village with the world’s longest-living people, finding it is the key to a happier and longer life. Having a strong sense of ikigai—where what you love, what you’re good at, what you can get paid for, and what the world needs all overlap—means that each day is infused with meaning. It’s the reason we get up in the morning. It’s also the reason many Japanese never really retire (in fact there’s no word in Japanese that means retire in the sense it does in English): They remain active and work at what they enjoy, because they’ve found a real purpose in life—the happiness of always being busy. In researching this book, the authors interviewed the residents of the Japanese village with the highest percentage of 100-year-olds—one of the world’s Blue Zones. Ikigai reveals the secrets to their longevity and happiness: how they eat, how they move, how they work, how they foster collaboration and community, and—their best-kept secret—how they find the ikigai that brings satisfaction to their lives. And it provides practical tools to help you discover your own ikigai. Because who doesn’t want to find happiness in every day?

Hector Garcia was born in Spain in 1981 and has been living in Tokyo since 2004. During his spare time he writes aGeekinJapan.com, one of the most widely-read blogs in the world in Spanish and in English, as well as books about his experiences in Japan. He is the author of the bestsellers: Ikigai: The Japanese Secret to a Long and Happy Life and A Geek in Japan. You can find more of Hector's musings at ageekinjapan.com

Héctor García

Francesc Miralles Contijoch is a Catalan writer, essayist, translator, and musician.

Francesc Miralles

Ikigai

Nothing is perfect, nothing is absolute. You'll be wrong. So being wrong is a"necessary evil". But how do you aspire to be wrong? That's something I'll leave up to you to read in the book.

Nothing Is Perfect 

Pain will inspire change. So next time you're feeling some form of pain, instead of seeing it as a bad thing and trying to get away from it,accept it,allow yourself to feel it, and be reassured that it exists for a valid reason.If you do this you'll not only experience the pain becoming weaker,but you'll also become more used to it. You'll eventually be happy for its presence in your life.

Pain Is Good For You 

You're not exceptional, you're not different in any way. You have your problems to deal with, just like anyone else.

Truthful News: You're not exceptional.

We are 100% responsible for our life events. Yes,100%, you read right!

100% Responsible

"You have to stop trying too hard for positive things to happen".Being too positive will make you believe that everything is supposed to go well, and when you see too much bad shit happening repeatedly, you'll start getting overwhelmed. Accept Reality.

Accept Reality 

Happiness too comes from solving problems. Since problems will always exist and you are left with no other option but accepting them.

Happi

"It's okay that life sucks," it really does, because that's part of life. It's important to understand that things will not always go the way you planned, events will go wrong, people will act against your expectations, bad things will happen.

It's okay that life sucks.

Lesson from "The subtle art of not given a Fuck"

Buy The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Book Online at Amazon | The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Reviews & Ratings

problemsolving

Problem Solving

The Subtle Art of Not Giving a F*ck by- Mark Manson 

<ol><li>Your eyes are personal grenades that have the power to detonate people's emotions.</li><li>Never, ever, give just a one-sentence response to the question.</li><li>Grow more by listening ,than talking.</li><li>Spend time with people you choose, not just those who choose you.</li><li>Your eyes speak more than you think.</li></ol>

My Learning From This Book 

"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King "The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive” What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?" What it boils down to is a more skillful way of dealing with people. The author has spent her career teaching people how to communicate for success. In her book How to Talk to Anyone (Contemporary Books, October 2003) Lowndes offers 92 easy and effective sure-fire success techniques-- she takes the reader from first meeting all the way up to sophisticated techniques used by the big winners in life. In this information-packed book you’ll find: 9 ways to make a dynamite first impression 14 ways to master small talk, "big talk," and body language 14 ways to walk and talk like a VIP or celebrity 6 ways to sound like an insider in any crowd 7 ways to establish deep subliminal rapport with anyone 9 ways to feed someone's ego (and know when NOT to!) 11 ways to make your phone a powerful communications tool 15 ways to work a party like a politician works a room 7 ways to talk with tigers and not get eaten alive In her trademark entertaining and straight-shooting style, Leil gives the techniques catchy names so you'll remember them when you really need them, including: "Rubberneck the Room," "Be a Copyclass," "Come Hither Hands," “Bare Their Hot Button,” “The Great Scorecard in the Sky," and "Play the Tombstone Game,” for big success in your social life, romance, and business. How to Talk to Anyone, which is an update of her popular book, Talking the Winner's Way (see the 5-star reviews of the latter) is based on solid research about techniques that work! By the way, don't confuse How to Talk to Anyone with one of Leil's previous books, How to Talk to Anybody About Anything. This one is completely different!

"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King "The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive” What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?" What it boils down to is a more skillful way of dealing with people. The author has spent her career teaching people how to communicate for success. In her book How to Talk to Anyone (Contemporary Books, October 2003) Lowndes offers 92 easy and effective sure-fire success techniques-- she takes the reader from first meeting all the way up to sophisticated techniques used by the big winners in life. In this information-packed book you’ll find: <ul><li>9 ways to make a dynamite first impression</li> <li>14 ways to master small talk, "big talk," and body language</li> <li>14 ways to walk and talk like a VIP or celebrity</li> <li>6 ways to sound like an insider in any crowd</li> <li>7 ways to establish deep subliminal rapport with anyone</li> <li>9 ways to feed someone's ego (and know when NOT to!)</li> <li>11 ways to make your phone a powerful communications tool</li> <li>15 ways to work a party like a politician works a room</li> <li>7 ways to talk with tigers and not get eaten alive </li></ul> In her trademark entertaining and straight-shooting style, Leil gives the techniques catchy names so you'll remember them when you really need them, including: "Rubberneck the Room," "Be a Copyclass," "Come Hither Hands," “Bare Their Hot Button,” “The Great Scorecard in the Sky," and "Play the Tombstone Game,” for big success in your social life, romance, and business. How to Talk to Anyone, which is an update of her popular book, Talking the Winner's Way (see the 5-star reviews of the latter) is based on solid research about techniques that work! By the way, don't confuse How to Talk to Anyone with one of Leil's previous books, How to Talk to Anybody About Anything. This one is completely different!

Leil Lowndes is an author and internationally recognized communications expert who specializes in subconscious interactions. She has conducted hundreds of seminars in the US and around the world for major corporations, associations, and the general public, and frequently appears as a guest expert on national television shows and major news networks. She has authored ten bestselling books on communications — most recently, How to Talk to Anyone at Work: 72 Little Tricks for Big Success Communicating on the Job — and is published in over 26 foreign languages. She lives in New York City.

Leil Lowndes

How to Talk to Anyone : 92 Little Tricks for Big Success in Relationships

"Lack of communication ruins everything because instead of knowing how the other person is feeling, we just assume.

creativity

Creativity

Assumption 

<ol><li class="ql-align-justify">"Life is growth. You grow or you die."</li><li class="ql-align-justify">"The single easiest way to find out how you feel about someone. Say goodbye."</li><li class="ql-align-justify">"When you see only problems, you're not seeing clearly."</li><li class="ql-align-justify">"Beating the competition is relatively easy. Beating yourself is a never-ending commitment."</li><li class="ql-align-justify">"Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome."</li><li class="ql-align-justify">"Maybe the cure for any burnout, I thought, is to just work harder."</li><li class="ql-align-justify">"Good news travels fast. Bad news travels faster.</li></ol>

7  life lessons From "Shoe Dog" as QUOTES

In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed 50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed 8,000 his first year. Today, Nike's annual sales top 30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

Philip Hampson Knight, whose nickname is "Buck", is an American businessman and philanthropist. He is the co-founder and current chairman emeritus of Nike, Inc., and previously served as chairman and CEO of the company.

Phil Knight

Shoe Dog

1. Money buys freedom. Freedom helps you make wiser choices.2. Never forget about taxes.3. Inflation is a real thing.4. Give the compound effect the time it needs.5. Invest only if you can withdraw your cashfast.6. If you have excess cash? Wait patiently forthe market to drop.7. Live below your means when you are young.8.Double down on what's working rather than diversification.

The Personal MBA 10th Anniversary Edition

Limitless

Ego Is the Enemy

Stoic Philosophy

Ikigai

Arun Mishra