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BEATING THE ODDS AT START-UP requires:<ul><li>...a good idea allied to&nbsp;a great business plan.</li><li>an entrepreneurial spirit:&nbsp;a willingness to take risks.</li><li>business acumen to&nbsp;put the plan into action.</li><li>..determination to&nbsp;deal with setbacks.</li></ul>Although Walt Disney’s maxim&nbsp;“if you can dream it, you can do it”&nbsp;holds true for some, pursuing the&nbsp;dream is risky.

IF YOU CAN DREAM IT,   YOU CAN DO IT

THE WEIGHTLESS START-UP<ul><li>Starting a business requires&nbsp;almost boundless energy,&nbsp;unwavering commitment,&nbsp;and the resilience to deal with risk.&nbsp;</li><li>But increasingly, the commercial&nbsp;potential of the Internet is allowing&nbsp;a growing number of “weightless”&nbsp;start-ups to take flight.</li><li>These&nbsp;ventures are low on financial&nbsp;resources, but high on individual&nbsp;skill and the investment of time&nbsp;to bring an idea to fruition.</li></ul>

IF YOU BELIEVE IN    SOMETHING, WORK    NIGHTS AND WEEKENDS—    

<ul><li>These entrepreneurs&nbsp;faced the risk of a new business&nbsp;because they deeply believed in&nbsp;something, and were driven to&nbsp;realize their dream, despite long&nbsp;hours, stress, and, often, a string&nbsp;of failures large or small. These are&nbsp;quickly forgotten when people are&nbsp;doing something they love.</li><li>Traditionally, the main barriers&nbsp;to enterprise were time and capital.</li><li>Without sufficient savings, few&nbsp;people could risk a new business&nbsp;venture in the 20th century,but&nbsp;today, starting a business is easier.</li></ul>

...if you believe in   what you’re doing,   it won’t feel   like

These micropreneurs,who sell&nbsp;everything from homemade fashion&nbsp;items to antiques and secondhand&nbsp;electronics,are risking very little&nbsp;other than their own time—the&nbsp;capital outlay can be as much or as&nbsp;little as they are willing to riskLarge companies&nbsp;such as Hewlett-Packard and&nbsp;Indian biotech Biocon started&nbsp;in their founders’ garages.Passion&nbsp;was key—with very limited capital,essential equipment was begged&nbsp;and borrowed;friends and family&nbsp;were used as staff;and sleep&nbsp;was sacrificed.The main resources&nbsp;were time, skill,and tenacity.

Micropreneurism

The path is not straightforward,&nbsp;however, and requires a deep&nbsp;commitment, often in the face&nbsp;of failure. As Jeff Bezos warned,&nbsp;“invention requires a long-term&nbsp;willingness to be misunderstood.” ■

Passion Is The Key!!

You can achieve your business dream. Beat the odds as you learn from the best - including Henry Ford, Steve Jobs, and Bill Gates - and turn your idea into an amazing and profitable enterprise. The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix. Its graphics and flow diagrams demystify complicated concepts and explain the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point" or Michael Porter's "five forces". It shows that you can succeed with stories of rags-to-riches entrepreneurs, including the founders of Hewlett-Packard, who began their global enterprise from their garage. Whether you are a student, a CEO, or a would-be entrepreneur, The Business Book will inspire you and put you on the inside track to making your goal a reality. Series Overview: Big Ideas Simply Explained series uses creative design and innovative graphics along with straightforward and engaging writing to make complex subjects easier to understand. With over 7 million copies worldwide sold to date, these award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.

books

Books

You can achieve your business dream. Beat the odds as you learn from the best - including Henry Ford, Steve Jobs, and Bill Gates - and turn your idea into an amazing and profitable enterprise. The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix. Its graphics and flow diagrams demystify complicated concepts and explain the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point" or Michael Porter's "five forces". It shows that you can succeed with stories of rags-to-riches entrepreneurs, including the founders of Hewlett-Packard, who began their global enterprise from their garage. Whether you are a student, a CEO, or a would-be entrepreneur, The Business Book will inspire you and put you on the inside track to making your goal a reality. Series Overview: Big Ideas Simply Explained series uses creative design and innovative graphics along with straightforward and engaging writing to make complex subjects easier to understand. With over 7 million copies worldwide sold to date, these award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.

Dorling Kindersley Limited is a British multinational publishing company specializing in illustrated reference books for adults and children in 63 languages.

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The Business Book

Iyad Magdy