Katy Catton (@katycatton) - Deepstash

Katy Catton

@katycatton

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48 STASHED IDEAS

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9 PUBLISHED IDEAS

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Tomorrow's brands understand that co-creation is a massive pillar of success. It's about bringing your audience in and allowing them to input by starting to remove friction between a centralised brand and an audience

An example here is how Glossier builds its community - they've gone all in...

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Rather than building a roadmap around the question ‘what do we want to do next’ we built it around the challenge of ‘what will our customers want to do next’.

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Put even more simply: What if content marketers and our approach to adding value, monetizing audiences, and treating our content as important as a product is the future of marketing full stop?

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Make your writing clearer and to the point.

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Beware of over-the-top, bombastic, and wishy-washy adjectives. Instead, make abstract concepts concrete by appealing to the senses.

Be creative. Write sparkling text with emotional words. Create distinctive copy with dazzling analogies. And above all, have fun and let your personality shin...

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