Tomorrow's brands understand that co-creation is a massive pillar of success. It's about bringing your audience in and allowing them to input by starting to remove friction between a centralised brand and an audience An example here is how Glossier builds its community - they've gone all in on co-creation and listen really carefully to their audience. In doing so they've generated an unwavering commitment to their distinctive brand assets with the majority of their UGC matching that aesthetic, there's almost no difference between images they are tagged in and images on their feed.

Marketing And Co-creation

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marketingandsales

Marketing & Sales

How to build a social-first strategy with Born Social

Rather than building a roadmap around the question ‘what do we want to do next’ we built it around the challenge of ‘what will our customers want to do next’.

Content Evolution 

Despite the popularity of content marketing, practitioners still struggle to establish the strategic importance of the discipline to their business, and therefore fully capitalise on its potential.

Strategic Importance

Progress&nbsp;to&nbsp;content&nbsp;marketing&nbsp;maturity typically&nbsp;includes&nbsp;adding&nbsp;more&nbsp;channels. Companies&nbsp;tend&nbsp;to&nbsp;start&nbsp;with&nbsp;social&nbsp;media&nbsp;and gradually include email, events, PR, direct messaging,&nbsp;third-party&nbsp;sites&nbsp;and&nbsp;influencers.However content marketing maturity is not one-size-fits-all, but depends on the needs of the organisation within an overall maturity journey.

Content Maturity

Problems&nbsp;with measurement&nbsp;and&nbsp;attribution&nbsp;make&nbsp;it&nbsp;hard&nbsp;to establish which content is working for your audience so you can create more of it.&nbsp;

Challenges

The use of content management systems&nbsp;and&nbsp;marketing automation&nbsp;software reflects a more general level of marketing maturity, since&nbsp;these&nbsp;are&nbsp;typically&nbsp;enterprise-wide&nbsp;tools that&nbsp;encompass&nbsp;content&nbsp;marketing,&nbsp;rather than&nbsp;tools&nbsp;specific&nbsp;to&nbsp;content&nbsp;marketing

Content Management Systems 

Moving your content marketing tactics to strategy

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Put even more simply: What if content marketers and our approach to adding value, monetizing audiences, and treating our content as important as a product is the future of marketing full stop?

Marketing 

Understanding these three big disruptions will help you ready your strategies for the future of content and marketing – Content Marketing Institute

3 Disruptions To Know To Prepare for the Future of Content and Marketing

Make your writing clearer and to the point.

Improving Your Copy

writing

Reading & Writing

Hemingway Editor

Beware of over-the-top, bombastic, and wishy-washy adjectives. Instead, make abstract concepts concrete by appealing to the senses. Be creative. Write sparkling text with emotional words. Create distinctive copy with dazzling analogies. And above all, have fun and let your personality shine through. Your enthusiasm for your products is contagious. About the Author: Henneke Duistermaat is a marketer and copywriter. She helps companies boost business by writing persuasive web content. <a dir="ltr" href="http://www.enchantingmarketing.com/subscribe" rel="noopener">Sign up for her ultra-short, entertaining copywriting and content marketing tips </a>at Enchanting Marketing.

The Truth About the Persuasive Power of Adjectives

Adjectives are a copywriter’s nightmare. Pick the right adjective and your sales copy is memorable and persuasive. Choose the wrong one and you lose your reader’s attention.

How to build a social-first strategy with Born Social

Join the top 25% of content marketers | ContentCal

3 Disruptions To Know To Prepare for the Future of Content and Marketing

Hemingway Editor

How to Avoid the Destructive Power of Adjectives in Your Marketing Copy

Katy Catton