Most people run from what they’re afraid of. I run toward it. That doesn’t mean I think I’m bulletproof (I’ve learned the hard way that I’m not) or that I’m unaware of danger. I experience fear as much as the next man.But one of the greatest mistakes people can make is becoming comfortable with their fears. Whatever is worrying me, I meet it head-on and engage it until the situation is resolved. My refusal to become comfortable with fear gives me an advantage in almost every situation.

BE FEARLESS

Hustlin’ might be associated with selling drugs, but it’s actually a character trait that’s shared by winners in every profession. Steve Jobs was as much of a hustler at Apple as I was when I was on the streets.The key to building up that trait in your own personality is accepting that you’re never hustling toward a certain goal. Hustlin’ is a motor that’s got to be running inside of you each and every day. And its fuel is passion. If you can keep that motor running, it will take you everywhere you want to go in life.

CULTIVATE THE HEART OF A HUSTLER

You’re only going to be as strong as the weakest person in your crew. That’s why you have to be extremely conscious of who you have around you. Betrayal is never as far away as you’d like to believe.That’s why it’s imperative to find a balance between establishing trust and discipline in the people you work with and giving them the freedom to be themselves. If you can establish that equilibrium, you will be in the position to get the very best out of your team.

BUILD A STRONG CREW

One of the cornerstones of my sustained success is that I don’t rush into deals. Even though I’ve become synonymous with “getting paid,” I never chase money. I evaluate every new venture based on its long-term potential, not on what the first check I get is going to look like.The reason I do that is I have supreme confidence in my own value and ability. I’m secure that as long as I’m betting on myself, I’m always going to win.

KNOW YOUR VALUE   

If I’d been unwilling—or unable—to evolve as an individual, I’d be dead or in jail right now. One of the keys to my success is that at every stage of my life, I’ve been willing to assess any new situation I find myself in, and make the necessary adjustments.While I’ll always draw from the lessons I learned on the streets, I’ve never been limited to them. Instead, I’m always looking to absorb new information from as many sources as possible. I don’t care where you come from or what you look like—if you’ve created success, I want to learn from you.

EVOLVE OR DIE

Everything you share with the world—your words, your energy, what you wear—tells a story. You must make sure your narrative always presents you as the person you want to be seen as, even if your reality tells a slightly different story.One of the secrets to getting what you want in life is creating the perception that you don’t need a thing. That can be a difficult energy to project—especially when you’re struggling—but committing to that perception will make you more attractive professionally, personally, and even romantically.

SHAPE PERCEPTION

Some people try to portray me as a troll, or a bully, but that’s not accurate. My first instinct is always to build positive and mutually beneficial relationships with people. But if someone isn’t interested in being friends with me, I’m more than comfortable being enemies with them.The reason is I believe competition is healthy for all parties involved. Whether it’s taking on established rappers or hit TV shows, I’ve always experienced my greatest success when I’ve met my rivals head-on and without any hesitation.

DON’T BE AFRAID TO COMPETE

As many victories as I’ve racked up over the years, I’ve experienced many more losses. That doesn’t make me the exception among successful people—it makes me the rule. I don’t know an affluent rapper, mogul, executive, or entrepreneur whose losses don’t far outweigh their wins.What separates those people from the pack is that instead of complaining about or hiding from their losses, they actively seek to learn from them.

LEARN FROM YOUR LS

Nothing was ever given to me in life. I’ve had to fight for everything I’ve earned. That’s why the concept of entitlement has never seeped into my mentality. But almost everywhere I look—from the streets to the boardrooms—I still see a lot of entitled people.You’re never going to find lasting success until you take full responsibility for what happens in your life. No one owes you anything. Just as you don’t owe anyone else. Once you accept that fundamental truth and accept that you control your journey, so many doors that seemed closed are going to open up in front of you.

AVOID THE ENTITLEMENT TRAP

For the first time, Curtis “50 Cent” Jackson opens up about his amazing comeback—from tragic personal loss to thriving businessman and cable’s highest-paid executive—in this unique self-help guide, his first since his blockbuster New York Times bestseller The 50th Law. In his early twenties Curtis Jackson, known as 50 Cent rose to the heights of fame and power in the cutthroat music business. A decade ago the multi-platinum selling rap artist decided to pivot. His ability to adapt to change was demonstrated when he became the executive producer and star of Power, a high-octane, gripping crime drama centered around a drug kingpin’s family. The series quickly became “appointment” television, leading to Jackson inking a four-year, $150 million contract with the Starz network—the most lucrative deal in premium cable history. Now, in his most personal book, Jackson shakes up the self-help category with his unique, cutting-edge lessons and hard-earned advice on embracing change. Where The 50th Law tells readers “fear nothing and you shall succeed,” Hustle Harder, Hustle Smarter builds on this message, combining it with Jackson’s street smarts and hard-learned corporate savvy to help readers successfully achieve their own comeback—and to learn to flow with the changes that disrupt their own lives.

Olatayo Kadeer@olatayokadeer

BE FEARLESS

Hustle Harder, Hustle Smarter

Olatayo Kadeer
@olatayokadeer