7 PUBLISHED IDEAS
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When were trying to persuade people, we frequently take an adversarial approach. Instead of opening their minds, we effectively shut them down or rile them up.
They play a defense by putting up a shield, play offense by preaching their perspectives and prosecuting ours, or play politics by telling us what we want to hear without changing what they actually think.
I want too explore a collaborative approach in which we show more humility and curiosity and invite others to think like scientists.
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