Sprint is a great book for company's workers everyone

Way to success for everyone

From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers.

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NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER "Sprint offers a transformative formula for testing ideas that works whether you're at a startup or a large organization. Within five days, you'll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes." --Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there's a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It's for anyone with a big opportunity, problem, or idea who needs to get answers today.

Jake Knapp created the Design Sprint at Google, where he also helped build Gmail, cofounded Google Meet, and was a design partner at GV. He has since coached hundreds of teams on product strategy at places like Miro, Slack, Nike, LEGO, IDEO, the Wall Street Journal, and the Harvard Business School. Today, Jake is a cofounder at Character, where he helps startups find product-market fit with Design Sprints.


Jake Knapp

John Zeratsky is a design partner at GV and the co-author of Sprint. Before joining GV, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John has written about design and productivity for Wall Street Journal, Fast Company, Wired, and Time. Originally from rural Wisconsin, John now lives in San Francisco with his wife.

John Zeratsky

Braden Kowitz is an accomplished writer whose work has resonated with readers around the world. Braden Kowitz has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Braden Kowitz's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Sprint

Ridu Farhana