Is It Time to Raise Your Prices? - Deepstash

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Is It Time to Raise Your Prices?

insight.kellogg.northwestern.edu

Realize That Some Inflation Is Not a Bad Thing

Brands and brand managers must learn to embrace the more inflationary environment.

Inflation gives you the flexibility to do a lot of things. 

It’s not particularly fun to brainstorm ways to cut back your marketing budget year after year. It’s far more invigorati...

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In many categories, if you wait too long to increase your prices, you’ll be hit with rising costs without a corresponding increase in your own prices.

While airlines are able to change prices dynamically, most producers of, say, consumer packaged goods are not. So if a ...

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Keep your ears to the ground: What are others in your industry doing—or broadcasting that they will do in the future?

Companies are changing prices; they are very aggressively talking about it. Everybody is communicating to everybody, and you want to be hyperaware ...

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