Ideas from books, articles & podcasts.
Brands and brand managers must learn to embrace the more inflationary environment.
Inflation gives you the flexibility to do a lot of things.
It’s not particularly fun to brainstorm ways to cut back your marketing budget year after year. It’s far more invigorati...
In many categories, if you wait too long to increase your prices, you’ll be hit with rising costs without a corresponding increase in your own prices.
While airlines are able to change prices dynamically, most producers of, say, consumer packaged goods are not. So if a ...
Keep your ears to the ground: What are others in your industry doing—or broadcasting that they will do in the future?
Companies are changing prices; they are very aggressively talking about it. Everybody is communicating to everybody, and you want to be hyperaware ...
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