The title term is coined by me and it means the experience and feeling and emotions of original product is linked to the advert.
For example, The energy drink Redbull always and most of the time advertises the stunts and breath taking things and the way it makes its consumers feel the same way is by making their energy drink energitical and tasty so when the consumer drinks it they feel something inside their body Which makes them feel energetic and bigger even though it's all because of the ingredients of the drink.
This is Product Realism and this is how Brands make their consumers feel great.
4
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IDEAS CURATED BY
Consumer research and psychology, branding and advertising are my main areas of interest.
CURATOR'S NOTE
Successful Product Advert
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