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Two factors cause the gap between perception and reality.
The most important events – things that are counterintuitive, disruptive, and swayed by emotion more than calculation – tend to share a few traits that make gathering a good sample of data hard:
This is a big problem and there is no solution to it other than giving yourself room for error in not only in your actions but your beliefs.
History makes clear that the winner isn’t the person who discovers an idea, but the one who sells it most persuasively.
Stories are more powerful than statistics because the most believable thing in the world is whatever takes the least amount of effort to contextualize your own life experiences.
People go astray when forgetting that storytelling is like exponential fuel, so a great idea told poorly can be a fraction as powerful as a mediocre idea told persuasively.
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