The problem with social media is not content but its distortion of reality - Deepstash

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It's not the content, but selective distribution that is the problem.

BIGTHINK

The problem with social media is not content but its distortion of reality

The problem with social media is not content but its distortion of reality

bigthink.com

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Selective Content To Create A Distortion Field

The misinformation and disinformation propagated by social media create a chain reaction of harm, acting as a force multiplier for exacerbating our worst problems as a society.

Focusing on content alone distracts from the core problem of social media.

Social media red...

Software Is Like A Knife

Software systems can amplify human abilities and enhance human intelligence. Social media does the opposite. It distorts our collective intelligence and degrades our ability to make good decisions about our future. It ...

Building Mental Models

We humans are decision-making machines. We spend our lives capturing and storing information about our world and using that information to build detailed mental models. We start from the moment we are born.

We sense and explore our surroundings, and we test and model our experiences. We ke...

The arena in which individuals come together to share issues of importance, exchanging opinions through discussion and deliberation. It is within the public sphere that society develops an understanding of ourselves — our collective wisdom. 

The public sphere of course does not represent a ...

A Distorted Mind

Social media has distorted the public sphere beyond recognition. Each of us now has a deeply flawed mental model of our own communities. This damages our collective wisdom, but it is not the content itself that is most responsible. We must instead blame the machinery of distribution.  

A Dangerous Middleman

Social media has inserted itself between each of us and our daily experiences, moderating and manipulating the information we receive about our society.

Platforms do this by profiling us over time and using those profiles to target us with selective content - custom curated news, ads, and p...

False Reality Becomes Fact

  • The warped public sphere we each inhabit is not random. It is custom-curated to target us with information that will most likely resonate.
  • This dynamic amplifies extreme perspectives and drives polarization, but even worse, it destroys our collective wisdom as a society.

The Algorithm Is The Enemy

The biggest problem with social media is not the content itself, but the machinery of targeted distribution.

To fix this, we have two options: ban profiling and targeting practices or make the strings visible so we know when we are experien...

Making Strings Visible

We can make the strings visible without disrupting business models, but we need to do it in an aggressive way. For example, we could require that every piece of content on social media be clearly labelled in ways that allow us to understand how it fits into the public sphere.

Is it sha...

Banning Of Profiling

An outright ban on profiling and targeting would help restore the public sphere to a far less distorted representation of society. Unfortunately, the economy of social media is built on profiling and targeting. These practices form the core of most platforms’ advertising models. As such, major te...

Building A Transparent Mechanism

Currently platforms like Facebook and Twitter allow users to see primitive targeting information about advertisements. To find this information, users need to click multiple times, which they will rarely do. 

We should push for transparency in targeting. This means requiring platforms to cl...

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