Bridgerton, shown on Netflix, has become a global success.Here’s a deep dive into what made it such a success and what lessons every creator needs to remember today. Bridgerton is a great example of a successful series with lessons that every creator can learn from.

That Netflix Show Set In The 1800s

Throughout the series, we don't see any substantial racism or discrimination.The show is for a modern audience, and everything on this show is filtered through a modern lens.

Bridgerton Didn’t Try to Be Historically Accurate

In the world of content creation, the content tilt refers to what makes you so different that your audience notices you and rewards you with its attentionThe creators of Bridgerton wanted to make something refreshing and unique, and that’s exactly what they did.

Finding Your Own Content Tilt

<ul><li>It is refreshing to have Indian culture represented so well in a British period piece.</li><li>Kate’s love for chai over regular English tea, Kate and Edwina oiling their hair as most Indian people do, the subtle use of Indian languages, and the stunning Indian-style jewellery.</li><li>To top it all off, we saw this beautiful pre-wedding tradition of a Haldi ceremony, with a Bollywood classic soundtrack playing.</li></ul>

The Indian Culture: Exotic Ideas Shown On The Show

<ol><li>Embrace “weird” ideas and work on bettering them, because chances are, they could actually be brilliant. Things don’t have to make perfect sense for your content to be amazing and resonate with people.</li><li> Adapt your work for different audiences and deliver what your community wants to see. Such levels of diversity and inclusion in a period piece may not be accurate, but escapism and representation were what people needed.</li><li>You’re going to make mistakes while finding your content tilt and that’s okay.</li></ol>

Three Lessons From Bridgeton For Creators

<h2 data-selectable-paragraph="">The “secret sauce” of innovation is finding your content tilt</h2><figure><img alt="" src="https://miro.medium.com/max/500/1*ElAl-OfiNmNGBXjzf8jyxA" width="692" height="825"><figcaption class="le ec gp gn go lf lg bo b bp bq br" data-selectable-paragraph="" dir="ltr">Photo by <a class="au lh" href="https://unsplash.com/@alicealinari?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" rel="noopener ugc nofollow" dir="ltr">Alice Alinari</a> on <a class="au lh" href="https://unsplash.com/s/photos/princess-indian?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" rel="noopener ugc nofollow" dir="ltr">Unsplash</a></figcaption></figure>When I first watched Season One of Bridgerton, I was amused and perplexed. Amused because of the witty banter and the enchanting Pride and Prejudice vibes the series gave off.Mildly perplexed because I didn’t understand what the heck was going on.After watching Season Two, which was sensational, I realized that there are lessons here that every creator needs to remember today.Here’s a deep dive into what made this series a global success and why it matters so much for us.<h1 data-selectable-paragraph="">Bridgerton didn’t try to be historically accurate — it ended up being a breath of fresh air</h1>We have a Regency drama set in the early 1800s.It’s all about this British high society with lavish balls, glittering outfits, royal mansions, and the finest of things. And in this posh social circle from the early 1800s(I stress this again because the time period matters for context), we have a mixed-race Queen and plenty of people of color.As a fantasy, I love it. But in reality, we all know how this was highly unlikely.For so many years, British colonialism had been nothing but <a href="https://theconversation.com/colonialism-in-india-was-traumatic-including-for-some-of-the-british-officials-who-ruled-the-raj-77068" rel="noopener ugc nofollow" dir="ltr">bad news for countries like mine</a>, with economic exploitation and heavily racist systems. India, for example, gained independence only in 1947 after 200 years of struggling.And here, in Bridgerton Season Two, we see remarkable Indian characters being leading ladies, in no way inferior to the other members of the society.Throughout the series, we don’t see any substantial racism or discrimination. These people will rip you apart for wearing a weird hat, but they will not taunt you for your skin tone.While it is still debated that the series should not have ignored racial issues, Bridgerton stars were clear that historical accuracy doesn’t need to matter so much in fantasy.Julia Quinn, the author of the novel series, <a href="https://ew.com/tv/julia-quinn-reflects-seeing-books-come-life-bridgerton/" rel="noopener ugc nofollow" dir="ltr">explains </a>—<BLOCKQUOTE>“It’s important to remember that ‘Bridgerton’ isn’t a history lesson. The show is for a modern audience.”</BLOCKQUOTE>The show’s creator Chris Van Dusen also <a href="https://www.townandcountrymag.com/leisure/arts-and-culture/a34992667/bridgerton-history-chris-van-dusen-interview/" rel="noopener ugc nofollow" dir="ltr">explains in detail</a> how they read these riveting stories and adapted them for a modern audience —<BLOCKQUOTE>“The show is for a modern audience, and everything on this show is filtered through a modern lens. People talk quickly, the story moves fast, it’s funny, and it’s really sexy, which you don’t always get with a typical period piece.We’re re-imagining this world; it’s not a history lesson and it’s not a documentary.”</BLOCKQUOTE><h1 data-selectable-paragraph="">Bridgerton nails the concept of finding your content tilt</h1>In the world of content creation, the <a href="https://www.thetilt.com/audience/what-is-content-tilt" rel="noopener ugc nofollow" dir="ltr">content tilt</a> refers is “what makes you so different that your audience notices you and rewards you with its attention.” This term was popularized by <a href="https://www.joepulizzi.com/" rel="noopener ugc nofollow" dir="ltr">Joe Pulizzi</a>, founder of the Content Marketing Institute.Pulizzi talks about how <a href="https://www.howtocookthat.net/" rel="noopener ugc nofollow" dir="ltr">Ann Reardon</a>, famously called the ‘Baking Queen of YouTube’, started out like millions of food bloggers, posting recipes and videos. It was when she <a href="https://contentmarketinginstitute.com/content-inc/framework-content-tilt/#:~:text=Example%20of%20a%20content%20tilt&amp;text=Ann%20specializes%20in%20unusual%20recipes,look%20like%20the%20Instagram%20logo." rel="noopener ugc nofollow" dir="ltr">found her “content tilt”</a> that things changed —<BLOCKQUOTE>“Ann specializes in unusual recipes, like desserts made from five pounds of Snicker’s bars, or cakes made to look like the Instagram logo.”</BLOCKQUOTE>Although a TV series is vastly different, Bridgerton is a glorious example of the “tilt”.<BLOCKQUOTE>“We took a lot of inspiration from period pieces, but as much as I love period pieces, they’re also considered and just a little conservative. And so, with Bridgerton, I really wanted to make the period piece I hadn’t seen before.I want that to kind of put a twist on the genre and create something fresh.”</BLOCKQUOTE>The creators of Bridgerton wanted to make something refreshing and unique, and that’s exactly what they did.<h1 data-selectable-paragraph="">Bridgerton gave life to wild ideas and became iconic</h1>As an Indian woman who has very rarely seen brown characters being regal leads, I did not expect even in my wildest dreams, to have Indian culture represented so well in a British period piece.Kate’s love for chai over regular English tea, Kate and Edwina oiling their hair as most Indian people do, the subtle use of Indian languages, and the stunning Indian-style jewelry.To top it all off, we saw this beautiful pre-wedding tradition of a Haldi ceremony, with a Bollywood classic soundtrack playing.Not to mention that the songs playing in these gallant ballrooms were not just old-timey compositions, but modern pop songs. Yes, they played classical renditions of Ariana Grande’s Thank U Next and other great songs by Taylor Swift, Maroon 5, and Billie Eilish.You and I both know ‘Bad Guy’ by Billie Eilish would not have been played at a British Queen’s ball in the 1800s. But there it was in S1E3, fitting in so immaculately.As Van Dusen said —<BLOCKQUOTE>“We knew we wanted the show to reflect the world we live in today, and even though it’s set in the 19th century, we still wanted modern audiences to relate to it and to see themselves on screen.”</BLOCKQUOTE>Bridgerton creators looked at the “rules” and decided “Yeah, let’s not do that.”Instead of being bizarre, these ideas turned out iconic, pleasing audiences all over the world.<h1 data-selectable-paragraph="">What lessons can I take as a creator?</h1>Perhaps this article itself is a bizarre content tilt, but I believe this series can teach us so much about modern-day content creation.1.) Embrace “weird” ideas and work on bettering them, because chances are, they could actually be brilliant. Can you imagine being the person to suggest using a dope track like Thank U Next in a period piece? It may have been laughed at, but it turned out excellent. Things don’t have to make perfect sense for your content to be amazing and resonate with people.2.) Adapt your work for different audiences and deliver what your community wants to see. Such levels of diversity and inclusion in a period piece may not be accurate, but escapism and representation were what people needed. So Bridgerton delivered and did it well.3.) You’re going to make mistakes while finding your content tilt and that’s okay. Bridgerton had flaws like timeline inconsistencies and contradictions, but overall, it found its tilt. When you make “cringe-worthy” mistakes as a creator, don’t be embarrassed and shy away. It’s a part of your creative process and it will be fine.Bridgerton was a dazzling series that whisked me away to its own world for hours, but coming back to the real world, these lessons make so much sense.I’m walking away from this binge-watch session a little less insecure about my crazy dreams and a little more motivated to bring them to life.

When I first watched Season One of Bridgerton, I was amused and perplexed. Amused because of the witty banter and the enchanting Pride and Prejudice vibes the series gave off. After watching Season…

Stashed ideas

The “secret sauce” of innovation is finding your content tilt

W hen I first watched Season One of Bridgerton , I was amused and perplexed. Amused because of the witty banter and the enchanting Pride and Prejudice vibes the series gave off.

Mildly perplexed because I didn’t understand what the heck was going on.

After watching Season Two, which was sensational, I realized that there are lessons here that every creator needs to remember today.

Here’s a deep dive into what made this series a global success and why it matters so much for us.

Bridgerton didn’t try to be historically accurate — it ended up being a breath of fresh air

We have a Regency drama set in the early 1800s.

It’s all about this British high society with lavish balls, glittering outfits, royal mansions, and the finest of things. And in this posh social circle from the early 1800s (I stress this again because the time period matters for context), we have a mixed-race Queen and plenty of people of color.

As a fantasy, I love it. But in reality, we all know how this was highly unlikely.

For so many years, British colonialism had been nothing but <a href="https://theconversation.com/colonialism-in-india-was-traumatic-including-for-some-of-the-british-officials-who-ruled-the-raj-77068">bad news for countries like mine </a>, with economic exploitation and heavily racist systems. India, for example, gained independence only in 1947 after 200 years of struggling.

And here, in Bridgerton Season Two, we see remarkable Indian characters being leading ladies, in no way inferior to the other members of the society.

Throughout the series, we don’t see any substantial racism or discrimination. These people will rip you apart for wearing a weird hat, but they will not taunt you for your skin tone.

While it is still debated that the series should not have ignored racial issues, Bridgerton stars were clear that historical accuracy doesn’t need to matter so much in fantasy.

Julia Quinn, the author of the novel series, <a href="https://ew.com/tv/julia-quinn-reflects-seeing-books-come-life-bridgerton/">explains </a>—

“It’s important to remember that ‘Bridgerton’ isn’t a history lesson. The show is for a modern audience.”

The show’s creator Chris Van Dusen also <a href="https://www.townandcountrymag.com/leisure/arts-and-culture/a34992667/bridgerton-history-chris-van-dusen-interview/">explains in detail </a>how they read these riveting stories and adapted them for a modern audience —

“The show is for a modern audience, and everything on this show is filtered through a modern lens. People talk quickly, the story moves fast, it’s funny, and it’s really sexy, which you don’t always get with a typical period piece.

We’re re-imagining this world; it’s not a history lesson and it’s not a documentary.”

Bridgerton nails the concept of finding your content tilt

In the world of content creation, the <a href="https://www.thetilt.com/audience/what-is-content-tilt">content tilt </a> refers is “what makes you so different that your audience notices you and rewards you with its attention.” This term was popularized by <a href="https://www.joepulizzi.com/">Joe Pulizzi </a> , founder of the Content Marketing Institute.

Pulizzi talks about how <a href="https://www.howtocookthat.net/">Ann Reardon </a>, famously called the ‘Baking Queen of YouTube’, started out like millions of food bloggers, posting recipes and videos. It was when she <a href="https://contentmarketinginstitute.com/content-inc/framework-content-tilt/#:~:text=Example%20of%20a%20content%20tilt&text=Ann%20specializes%20in%20unusual%20recipes,look%20like%20the%20Instagram%20logo.">found her “content tilt” </a>that things changed —

“Ann specializes in unusual recipes, like desserts made from five pounds of Snicker’s bars, or cakes made to look like the Instagram logo.”

Although a TV series is vastly different, Bridgerton is a glorious example of the “tilt”.

“We took a lot of inspiration from period pieces, but as much as I love period pieces, they’re also considered and just a little conservative. And so, with Bridgerton, I really wanted to make the period piece I hadn’t seen before.

I want that to kind of put a twist on the genre and create something fresh.”

The creators of Bridgerton wanted to make something refreshing and unique, and that’s exactly what they did.

Bridgerton gave life to wild ideas and became iconic

As an Indian woman who has very rarely seen brown characters being regal leads, I did not expect even in my wildest dreams, to have Indian culture represented so well in a British period piece.

Kate’s love for chai over regular English tea, Kate and Edwina oiling their hair as most Indian people do, the subtle use of Indian languages, and the stunning Indian-style jewelry.

To top it all off, we saw this beautiful pre-wedding tradition of a Haldi ceremony, with a Bollywood classic soundtrack playing.

Not to mention that the songs playing in these gallant ballrooms were not just old-timey compositions, butmodern pop songs . Yes, they played classical renditions of Ariana Grande’s Thank U Next and other great songs by Taylor Swift, Maroon 5, and Billie Eilish.

You and I both know ‘Bad Guy’ by Billie Eilish would not have been played at a British Queen’s ball in the 1800s. But there it was in S1E3, fitting in so immaculately.

“We knew we wanted the show to reflect the world we live in today, and even though it’s set in the 19th century, we still wanted modern audiences to relate to it and to see themselves on screen.”

Bridgerton creators looked at the “rules” and decided “Yeah, let’s not do that.”

Instead of being bizarre, these ideas turned out iconic, pleasing audiences all over the world.

Perhaps this article itself is a bizarre content tilt, but I believe this series can teach us so much about modern-day content creation.

1.) Embrace “weird” ideas and work on bettering them, because chances are, they could actually be brilliant. Can you imagine being the person to suggest using a dope track likeThank U Next in a period piece? It may have been laughed at, but it turned out excellent. Things don’t have to make perfect sense for your content to be amazing and resonate with people.

2.) Adapt your work for different audiences and deliver what your community wants to see. Such levels of diversity and inclusion in a period piece may not be accurate, but escapism and representation were what people needed. So Bridgerton delivered and did it well.

3.) You’re going to make mistakes while finding your content tilt and that’s okay. Bridgerton had flaws like timeline inconsistencies and contradictions, but overall, it found its tilt. When you make “cringe-worthy” mistakes as a creator, don’t be embarrassed and shy away. It’s a part of your creative process and it will be fine.

Bridgerton was a dazzling series that whisked me away to its own world for hours, but coming back to the real world, these lessons make so much sense.

I’m walking away from this binge-watch session a little less insecure about my crazy dreams and a little more motivated to bring them to life.

Bite-sized knowledge
to upgrade
your career

3 Important Lessons Every Creator Can Take From Netflix’s ‘Bridgerton’

That Netflix Show Set In The 1800s

Bridgerton Didn’t Try to Be Historically Accurate

Finding Your Own Content Tilt

The Indian Culture: Exotic Ideas Shown On The Show

Three Lessons From Bridgeton For Creators

IDEAS ABOUT

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Bite-sized knowledgeto upgradeyour career

3 Important Lessons Every Creator Can Take From Netflix’s ‘Bridgerton’

That Netflix Show Set In The 1800s

Bridgerton Didn’t Try to Be Historically Accurate

Finding Your Own Content Tilt

The Indian Culture: Exotic Ideas Shown On The Show

Three Lessons From Bridgeton For Creators

IDEAS ABOUT

MORE LIKE THIS

Why do we like watching horror films?

11 Results from Studies About Online Dating

9 Public-Speaking Lessons From The World's Greatest TED Talks

It's time to

READ

LIKE

A PRO!

Bite-sized knowledge
to upgrade
your career