Free Passive Income Workshop with Graham Cochrane

• Written Content is best for SEO purposes and for making your content more findable
• No Matter what content you create, always I mean always create a CTA something you want them to do

• Continue the relationship by adding even more value

Capture There Email Address

• If they leave without they give you an email address they will never come back
• Eventually you can sell them through email or point them to your website

• Selling to your Email List is far more profitable than selling on your site or anywhere else
• You Control Your Audience
• Website and Social Media Platforms come and go and they drop in popularity 

• Do Not Say Join Our Newsletter
• Instead, use a Benefit Driven Lead Magnet
• Show them you have massive value to offer and give it to them for free

• The Best People To Sell To Are Those Who Just Found you and Are Interested In You Right Now!

Write a 5-7 days' worth of Emails for people who just found you

• Then Teach them or point them to something relevant and make them believe that you are super knowledgeable.
• On the Last 3 Days convert them into a buyer, which would be an no-brainer for them if they liked the previous works you made

• They cost little to create, little to maintain, and can sell to anyone and be sold to anyone

You can Sell

• Online Courses
• Websites, and mobile apps
• Membership Sites

#1 Reason Products Don't sell is that people build their products in a vacuum without doing any research. The Only way to guarantee people buy is by doing research

• Look for Frustruations
• Look for Wants and Wishes
• Have a Few Deep Conversations

• Remarkable Content
• Valuable Lead Magnets
• Strategic Autoresponder
• Desirable Digital Products

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