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"Going green" can be used by some companies as a PR campaign to hide other not-so-earth-friendly practices. However, some companies try to make a real change.
Sustainability can be defined as, "the quality of not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance.”
The earth is made up of finite sources, which means taking steps to ensure the earth will be able to sustain itself in the long term.
Eco-friendly means thinking about the ecology and ensuring the products you consume and the practices you keep have a minimal impact on the earth.
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