Here’s an important marketing lesson:

It takes courage to say what others are thinking but are too afraid to say.

An excellent way to gain respect from those in your target audience and to start building a tribe is by saying the tough things, communicating the unpopular opinions, and challenging the status quo.

Not only is doing so brave, but you’ll be doing your personal brand and your business a huge favour by making them more memorable.

Fence sitting is boring and unmemorable. Playing it safe is dull and forgettable.

Take a stand. Be bold. Be memorable.