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Threads is the most formidable competitor to Twitter
Many Twitter users have been looking for alternatives since Elon Musk made multiple changes to the platform. Of all other options, Threads is the most formidable competitor. This is no mistake, considering all the data and resources Mark Zuckerberg has as leverage.
However, what's the difference between the two apps? This could give us more insight into how Mark has used his data to create a competitive advantage.
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126 reads
Instagram Integration
Users can follow their Instagram connections on the app, meaning you don't have to work to create a new following once you have migrated into the app.
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104 reads
Instagram Required
Further reducing the barrier to entry and encouraging a consistent identity, Instagram is required to join Threads. This could also be one way to minimise the entry of bot and spam accounts, or it may be because Threads is still connected to Instagram, as Instagram CEO Adam Mosseri stipulated.
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90 reads
Algorithm-Only Feed Option
For now, Threads offers an algorithm-only feed option. Since the advent of TikTok, there has been a high priority in mimicking algorithm-fed content. This could serve as a disadvantage to users who would prefer to have a chronological feed for users they are following. This could also be a feature Meta is working on and will implement with time.
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94 reads
Expanded Character Counts
Threads offer a 500-character limit count, compared to Twitter's 280 for regular users.
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98 reads
No Paid Tier
Users already verified on Instagram are automatically verified on Threads, and in some regions, users can undergo Meta's verification process but will pay for the verification. Hoping to mitigate the advent of fake accounts, Meta hopes to induce verified users and businesses to engage in the platform instead of Twitter.
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88 reads
No Desktop Access Yet
Threads can only be viewed on the Desktop. This may be a hurdle for businesses and influencers who find it easier to post and reply on a desktop. It will also be a temporary issue for users and businesses who want to schedule their posts, but Threads will likely allow full desktop access soon.
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84 reads
No Search
Now, users can only search for accounts. Features such as searching for hashtags, keywords, and trending topics are unavailable. The platform relies on its algorithmic feed for news content and trending topics. Similar to desktop access, Meta will likely add these features as they improve the application.
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79 reads
No Direct Messages
Threads allow messages only through Instagram. Instagram already has a DM system that allows them to mitigate spam abuse, and they hoped to maintain the system even through the app release. However, it may still seem to be an issue when users are trying to privately communicate in a different platform
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81 reads
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CURATOR'S NOTE
Threads is Twitter's new competitor; you guessed it, Meta created it! What's the difference between Threads and Twitter? And when the new app euphoria ends, will it stand the test of time?
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