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THEGUARDIAN

Infinite scroll: life under Instagram

Infinite scroll: life under Instagram

theguardian.com

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For the most part, people on Instagram seem positive and content. They are earnest and sincere. 

But, scrolling through Instagram can quickly turn to an hour, which can feel like nothing compared to the hours spent elsewhere on the internet. What you see is of no particular value. 

Following a genre on Instagram can present a wealth of ideas. The algorithm drives users toward content similar to what they've seen or liked. However, this can lead and encourage users toward extremities. 

For instance, if you are following fitness gurus or sponsored athletes. Th...

  • Instagram is in the business of data-collection and media selling. It's estimated value is more than $100bn (£77bn).
  • Third-party indexing tools glean data from what is posted and sell it in the form of brand analytics, as information for governments, security and surveillance firms...

Instagram users in search of 'grammable content are mobbing restaurants, public lands and private neighborhoods in pursuit of the perfect image.

New storefronts, restaurants, and art museums are becoming a marketing tool and are optimized for the image. Walking into such places feels like ...

The algorithm's of Instagram is a hall-of-mirrors. It reveals that more people are posting about staying in. They are struggling with their mental health and looking for a community with fellow sufferers.

Technology might connect you to the world, but it is full of people who are strugglin...

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