Better and Faster - Deepstash

Keep reading for FREE

The Problem with Problems

The Problem with Problems

Problems constrain thinking. When defined too early, they limit potential solutions. Innovators reframe problems to unlock creativity. Don't take the problem at face value. Question assumptions. Challenge existing constraints.

Broaden the problem statement to reveal unseen opportunities. The right question is more important than the right answer.

Frame problems as opportunities to explore many possible solutions.


278 reads


Prototyping is more important than brainstorming. Instead of only thinking of ideas, we must make ideas tangible as early as possible in order to learn faster.



294 reads

Release Your Assumptions

Release Your Assumptions

Assumptions hold creativity hostage. They anchor thinking to existing paradigms and assumed constraints. Release assumptions to unlock fresh perspectives. Be brutally honest about current beliefs. Ask "What if?"

  • Identify orthodoxies.
  • Challenge sacred cows.
  • Question everything.

Assumptions hide in plain sight. Expose them through reversal - assume the opposite. Reversing assumptions shakes loose hidden insights.


206 reads

Prototype to Learn Fast

Prototype to Learn Fast

Prototyping accelerates learning. Don't wait for perfection. Move quickly from idea to prototype.

  • Test concepts early with customers.
  • Prototypes expose flaws and opportunities.
  • They help fail fast and cheaply.
  • Making an idea tangible reveals insights theory misses


177 reads

Customers Speak Through Actions, Not Words

Customers Speak Through Actions, Not Words

Customers are innovation allies, not passive recipients. Include them early and often. Collaboration unlocks insights. Customer immersion builds empathy and sparks ideas.

  • Ask for feedback on prototypes.
  • Observe behavior.
  • Co-create with lead users who live in the future.
  • Leverage user communities to accelerate innovation.


167 reads

<p>Seek stimulus from analogou...

Seek stimulus from analogous worlds. Adjacent spaces reveal needs and ideas. Connecting disparate domains cross-pollinates creativity.  

Zoom out and zoom in perspectives. Import ideas from other industries and contexts. Explore adjacencies beyond physical products into services, experiences and business models.


135 reads

Launch Fast and Small

Launch Fast and Small

Speed trumps size. Get to market quickly with a basic offering. Launch small experiments to validate and improve. Think minimum viable product, not maximum product.

Test elements individually vs. bundled. Pursue incremental innovation once core product performs. 


137 reads

Organize for Innovation: Autonomy feeds Experimentation

Organize for Innovation: Autonomy feeds Experimentation

Structure impacts culture. To thrive, innovation needs its own space. Protect creative teams from rigid corporate systems.  Enable innovation through independent units or teams with different processes.

Maintain connections to tap company assets. Celebrate failure as learning. Structure follows strategy - organize accordingly.


125 reads

Create a Future Focus

Create a Future Focus

  • The future favors the bold.
  • Make future-focused innovation part of strategy and culture. Develop foresight.
  • Explore trends and scenarios.
  • Form a predictions database to guide innovation.
  • Consider diverse global perspectives.
  • Monitor the periphery for weak signals.
  • Craft 10-year visions.
  • Make futures tangible with models and experiential scenarios. Prepare for change.
  • Shape the future or be shaped.


141 reads



Health promotion specialist


In "Better and Faster", Jeremy Gutsche shares his insights and strategies for thriving in today's fast-paced and constantly changing world. Drawing on his experiences as a successful entrepreneur, business consultant, and founder of the innovation hub, Gutsche offers practical tools and frameworks for innovation, change management, adaptation, and disruption strategy.

More like this

Get Smart!

16 ideas

Get Smart!

Brian Tracy

The Programmer's Brain

9 ideas

The Programmer's Brain

Felienne Hermans

I Will Teach You To Be Rich

10 ideas


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates