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Problems constrain thinking. When defined too early, they limit potential solutions. Innovators reframe problems to unlock creativity. Don't take the problem at face value. Question assumptions. Challenge existing constraints.
Broaden the problem statement to reveal unseen opportunities. The right question is more important than the right answer.
Frame problems as opportunities to explore many possible solutions.
Prototyping is more important than brainstorming. Instead of only thinking of ideas, we must make ideas tangible as early as possible in order to learn faster.
Assumptions hold creativity hostage. They anchor thinking to existing paradigms and assumed constraints. Release assumptions to unlock fresh perspectives. Be brutally honest about current beliefs. Ask "What if?"
Assumptions hide in plain sight. Expose them through reversal - assume the opposite. Reversing assumptions shakes loose hidden insights.
Prototyping accelerates learning. Don't wait for perfection. Move quickly from idea to prototype.
Customers are innovation allies, not passive recipients. Include them early and often. Collaboration unlocks insights. Customer immersion builds empathy and sparks ideas.
Seek stimulus from analogous worlds. Adjacent spaces reveal needs and ideas. Connecting disparate domains cross-pollinates creativity.
Zoom out and zoom in perspectives. Import ideas from other industries and contexts. Explore adjacencies beyond physical products into services, experiences and business models.
Speed trumps size. Get to market quickly with a basic offering. Launch small experiments to validate and improve. Think minimum viable product, not maximum product.
Test elements individually vs. bundled. Pursue incremental innovation once core product performs.
Structure impacts culture. To thrive, innovation needs its own space. Protect creative teams from rigid corporate systems. Enable innovation through independent units or teams with different processes.
Maintain connections to tap company assets. Celebrate failure as learning. Structure follows strategy - organize accordingly.
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In "Better and Faster", Jeremy Gutsche shares his insights and strategies for thriving in today's fast-paced and constantly changing world. Drawing on his experiences as a successful entrepreneur, business consultant, and founder of the innovation hub TrendHunter.com, Gutsche offers practical tools and frameworks for innovation, change management, adaptation, and disruption strategy.
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