Redefining Engagement: The role of AI Influencers in modern Marketing - Deepstash

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In today’s digital age, social media has disrupted the way we connect, communicate, and consume content. It is also the first place where human-to-robot interaction is rapidly evolving where millions of people are following and engaging with virtually created online personalities powered by Artificial Intelligence, often referred as AI influencers.

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What are AI Influencers ?

What are AI Influencers ?

AI influencers are virtual personas created using complex algorithms and natural language processing capabilities to engage with audiences on social media platforms offering product endorsements and lifestyle insights.

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EXAMPLE

Top AI influencer Lu from Brazil shares lifestyle content, including unboxings and product reviews has about 6.8 M followers

EXAMPLE

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EXAMPLE

Lil Miquela, a music-loving CGI teenager with over 2.6 million followers, collaborates with major brands like Prada.

EXAMPLE

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Impact and Implications

Impact and Implications

AI influencers offer innovative tools for brand engagement and storytelling, capable of reaching audiences with precision and scale.

AI influencers have the potential to become powerful advocates for social causes and cultural change by raising awareness about pressing issues.

Critics say AI influencers promote unrealistic beauty and turn relationships into products for sale leading to debates

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Ethical Considerations

Ethical Considerations

Data privacy: Concerns about data privacy arise as AI influencers collect and analyse user data to personalise content and advertisements.

Algorithmic bias: The algorithms powering AI influencers may have biases, leading to discrimination.

Misuse and manipulation: The potential for misuse, such as deepfake technology creating AI influencers without consent or spreading misinformation demands the need for robust ethical guidelines.

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Guide to create AI influencers

Guide to create AI influencers

  • Identify your audience
  • Study trends
  • Build Persona
  • Create avatars using AI
  • Create social media profiles
  • Develop content strategy
  • Engage and Grow
  • Monetise the content
  • Analyse performance
  • Ensure ethical standards

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Conclusion

Conclusion

The rise of AI influencers seems to be an interesting intersection of technology and marketing. While they may have ethical concerns, their impact on society cannot be ignored. As we navigate this new world of virtual personalities, it is essential to approach them with critical thinking, empathy, and an awareness about them. Only then we can utilise their potential for positive change and ensure that they contribute to a more inclusive, ethical, and human-centered future of marketing.

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IDEAS CURATED BY

rajaathota72

Serial Entrepreneur | AI ML and Blockchain

CURATOR'S NOTE

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