EXAMPLE

People, especially those who are tired of accumulating stuff, are now more likely to spend money on experiences. Music festivals provide such an experience, making big brands lineup for the same.

Millennials, who make up about 15 million of the attendees per year, find spending on experien...

User generated content, or UGC, is fan-created content promoting a brand. UGC can come in the form of videos, images, posts, audio, reviews, articles, and more. Brands often 

The innovative ‘astronomical’ virtual concert set a record with 12.3 million players logging in to experience his old and new music. The previous record was the Marshmello show (10 million attendees) on the same platform.

Players were treated to a roller-coaster-like musical ride comple...