EXAMPLE

People, especially those who are tired of accumulating stuff, are now more likely to spend money on experiences. Music festivals provide such an experience, making big brands lineup for the same.

Millennials, who make up about 15 million of the attendees per year, find spending on experien...

User generated content, or UGC, is fan-created content promoting a brand. UGC can come in the form of videos, images, posts, audio, reviews, articles, and more. Brands often 

The 80s and 90s saw the study of ethnomusicology shift from its traditional field towards more contemporary forms of music like rap, rock, salsa, afro-pop, and Hindustani classical music.

Music started to intersect with technology, globalization, media and even soc...