deepstash
Beta
Deepstash brings you key ideas from the most inspiring articles like this one:
Read more efficiently
Save what inspires you
Remember anything
3
Key Ideas
Save all ideas
Richard Drew invented The Scotch transparent tape while working as a lab tech at the Minnesota Mining and Manufacturing Company, which was then manufacturing sandpaper.
54 SAVES
The Scotch tape was released at the start of the Great Depression when people had to mend and make do.
People used the transparent tape for everything. While many companies were going under, tape sales helped the company to grow.
45 SAVES
58 SAVES
SIMILAR ARTICLES & IDEAS:
8
Key Ideas
The Escalator, or ‘moving stairs’ is an infrastructural technological development which is actually a trademark, a brand that became so common that its name became a ‘trademark genericide’, just li...
The new technology of escalators transformed not just how the walking person is transported in a building, but the way architecture itself is designed, and created fluid transitions without the limits of the sky or ground.
Nathan Ames, an inventor, applied for the patent in 1859 for the first kind of moving stairs, with a belt attached with three wheels, and powered by kinetic energy. This was never built.
As the 19th century came to an end, there were improvements in the way people lived and worked, facilitating the development of malls, skyscrapers, and electric subway trains. The print and photography industry paved the way for better advertising of products and services.
3
Key Ideas
Fountain pens, although stylish, were messy and impractical.
In 1945, Gimbels started to sell a new kind of ink pen, made by the Reynolds International Pen Company. With its quick-dry ink a...
The first generation of ballpoint pens cost around 55 shillings (£82.50/$107.50 in 2020 prices). It was in the same style as fountain pens. They were made of metal and intended to be refilled with ink. But with so many companies selling it, the market became saturated, buying refills, but not more pens.
Italian-born French industrialist Michel Bich added the catalyst of disposability. He understood the concept of the mass market and created his new company, Societe Bic. His pen only cost a shilling.
The ballpoint pen was the equivalent of today's smartphone. Before the ballpoint pen, writing was a stationary act that had to be done on a certain kind of desk, with all the other things at hand that allowed you to write.
The ballpoint pen turned writing into something that could happen anywhere. Plastic mass production allowed the pens to become even cheaper, allowing for the transformation of societies.
5
Key Ideas
Even if you are hardly aware of it, music can be surprisingly powerful.
Researchers have found that it can affect:
It is also known as music design, music consultancy, or as part of a broader package of experiential design or sensory marketing.
The work involves creating distinct, compatible musical identities for brands.
Muzak, a brand of background music, set the template for background music. It played in retail stores and other commercial premises and sold itself on the basis that it could increase productivity in workplaces.
Muzak's template for background music persisted for decades. The music was a balm to ease awkward silences and to encourage and brighten the mood.