The Ten Percent Advantage: How to Make Progress Every Day

The antidote to inertia

"Change has to be hard because you're fighting against inertia." ― James Thornton

An intense motivational boost can backfire - you shift from over-enthusiasm to total frustration .

To achieve your goals requires building momentum - to progressively develop your capacity and strength without emptying your mental tank.

The ten percent rule helps you make progress without exhausting yourself.

The problem with goals is that people are being unrealistic - everyone wants more things, they want it big, and to have overnight success - there's a value in playing small.