5 lessons in storytelling for PR people | All Good Tales
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Stories are currency, not tools
Sometimes we can get fixated on which tools we will be using when telling a story. We get caught up thinking about which social media platform the story will fit best.
The best question to ask ourselves always when telling a story is if it's a strong story or if it has an impact. It's important to keep someone who has good judgment and won't sugarcoat their thoughts to you.
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How stories change the world
Great stories change the world. Many have opened doors with great new opportunities, fancy technology, and even new jobs. Sometimes, these great stories save lives and give us hope.
Every action counts and even if the effects aren't significant, it still makes the world better one way or the other. When telling a story, go back to the original question to yourself on how can your story make the world better?
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The hero of your story
The hero of your story can vary, but the moment you figure out who the hero of your story is, writing the story will be easier.
Where heroes tell their coming-of-age story or they could end in ways we could have not expected.
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Well-structured stories
All great stories have a structure: the beginning, middle, and end.
The structure of every story keeps us craving for more and knowing the structure will help improve our storytelling.
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101 reads
Ways to tell a story
Wherever you decide to disseminate your story is never a problem. It doesn't always have to be a press release because it's important to know that there are so many ways to tell your story and connect with your audience, may it be through a blog post, social media, or even through a podcast.
Open your imagination and experiment with which works best for you and your audience.
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Thea T.'s ideas are part of this journey:
Learn more about communication with this collection
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