Julie Zhuo on Twitter: "Everyone has an opinion on design"

“If you don’t know where you’re going, you’ll end up someplace else.”

Let’s understand what a successful outcome looks like before we start lobbing feedback about the design.

In a perfect world, we make everything perfect. 

In the real world, let's spend more collective energy on the stuff that really matters. More eyeballs? More high-stakes? = more thorough inspection of every detail.

If speed is critical, let’s get the greatest bang for the least effort. If we have more time and people, then let's remove constraints (#7) and dream bigger. The "best" design differs according to the time/people/money you have.

For every proposed design change, am I confident it is better that what currently exists?

If no:

1. Cut it
2. Iterate on / improve the design
3. Get more user feedback
4. A/B test it

Which to pick depends on the answer to #4

What can we remove from this experience and have it work just as well?

When faced with a problem, we bias toward adding stuff to solve it rather than removing. So gut check if it's necessary.

https://www.scientificamerican.com/article/our-brain-typically-overlooks-this-brilliant-problem-solving-strategy/

If we could throw all our constraints away, would we still design it like this?

While we can't typically throw all constraints away (see #4), it's still worthwhile to ask because we accept some things as constraints (due to legacy, etc) when they really aren't.