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Core Experience: Music Discovery
Users of streaming services generally fell somewhere on the following spectrum:h throughout:
Hoarders:
- Have a large library that they add to from time to time
- Are more selective about what they listen to
Nomads:
- Rely on playlists/curated content
- Are probably already using Spotify
Apple Music sits at the Hoarder side of the spectrum. Open an Apple Music playlist and you’ll probably find this in the description: If you hear something you like, add it to your library.
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Brand Identity
A brand’s visual presence in a streaming service must be recognizable yet invisible at the same time.
Spotify does this very well in their use of halftone photography and “Bursts” in their playlist album artwork. In comparison, Apple Music’s visual branding has right now is kind of all over the place.
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