Users of streaming services generally fell somewhere on the following spectrum:h throughout:
Apple Music sits at the Hoarder side of the spectrum. Open an Apple Music playlist and you’ll probably find this in the description: If you hear something you like, add it to your library.
A brand’s visual presence in a streaming service must be recognizable yet invisible at the same time.
Spotify does this very well in their use of halftone photography and “Bursts” in their playlist album artwork. In comparison, Apple Music’s visual branding has right now is kind of all over the place.
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