The Dip Summary 2023 - Deepstash

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The Dip Summary

About The Dip Book


A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

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The Dip by Seth Godin

4.7/5 (1661 reviews)

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Winners are really just the best quitters. Winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip.



  • At the beginning, when you first start something, it’s fun. Over the next few days and weeks, the rapid learning you experience keeps you going. Whatever your new thing is, it’s easy to stay engaged in it. And then the Dip happens.
  • The Dip is the long slog between starting and mastery.
  • Refer figure.


The Cul-de-sac Vs The Dip

The Cul-de-sac Vs The Dip

  • A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy (The Cul-de-sac). Or he can tap twenty-thousand times on one tree and get dinner.(The dip)
  • Quitting when you hit the Dip is a bad idea.
  • Simple: If you can’t make it through the Dip, don’t start.
  • If you want to be a superstar, then you need to find a field with a steep Dip—a barrier between those who try and those who succeed.


The Dip And Scarcity

The Dip And Scarcity

  • The Dip creates scarcity; scarcity creates value.
  • It’s the incredibly difficult challenges (the Dips) that give you the opportunity to pull ahead.
  • In a competitive world, adversity is your ally. The harder it gets, the better chance you have of insulating yourself from the competition.



Once something gets too hard, move on and focus on the next thing. The low-hanging fruit is there to be taken; no sense wasting time to climbing the tree



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