The Dip - Deepstash
The Dip

The Dip

Seth Godin



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  • At the beginning, when you first start something, it’s fun. Over the next few days and weeks, the rapid learning you experience keeps you going. Whatever your new thing is, it’s easy to stay engaged in it. And then the Dip happens.
  • The Dip is the long slog between starting and mastery.
  • Refer figure.


3.22K reads

The Cul-de-sac Vs The Dip

The Cul-de-sac Vs The Dip

  • A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy (The Cul-de-sac). Or he can tap twenty-thousand times on one tree and get dinner.(The dip)
  • Quitting when you hit the Dip is a bad idea.
  • Simple: If you can’t make it through the Dip, don’t start.
  • If you want to be a superstar, then you need to find a field with a steep Dip—a barrier between those who try and those who succeed.


2.08K reads

The Dip And Scarcity

The Dip And Scarcity

  • The Dip creates scarcity; scarcity creates value.
  • It’s the incredibly difficult challenges (the Dips) that give you the opportunity to pull ahead.
  • In a competitive world, adversity is your ally. The harder it gets, the better chance you have of insulating yourself from the competition.


1.9K reads

Is That the Best You Can Do?

Is That the Best You Can Do?

  • Scarcity makes being at the top worth something.
  • The mass market is dying.
  • People settle. They settle for less than they are capable of.
  • They fail because they don’t know when to quit and when to refuse to settle.
  • Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most.


1.62K reads



  • Winners quit all the time. They just quit the right stuff at the right time.
  • Quit the wrong stuff. Stick with the right stuff. Have the guts to do one or the other.
  • Instead, they quit in their quest to be the best in the world because the cost just seemed too high.
  • Quitting is often a great strategy, a smart way to manage your life and your career.


1.4K reads

Three Questions to Ask Before Quitting




  • If you are making a decision based on how you feel at that moment, you will probably make the wrong decision.
  • If it scares you, it might be a good thing to try.


1.37K reads

Slog Through The Dip

Slog Through The Dip

  • The entire company is based on the idea of slogging through the Dip, relentlessly changing tactics but never quitting the big idea.
  • Procter & Gamble has killed hundreds of products. Starbucks killed their music-CD–burning stations. Social Security reform has been dropped a dozen times.
  • Selling is about a transference of emotion, not a presentation of facts.


1.23K reads

Seven Reasons You Might Fail to Become the Best in the World

Seven Reasons You Might Fail to Become the Best in the World

  1. You run out of time (and quit).
  2. You run out of money (and quit).
  3. You get scared (and quit).
  4. You’re not serious about it (and quit).
  5. You lose interest or enthusiasm or settle for being mediocre (and quit).
  6. You focus on the short term instead of the long (and quit when the short term gets too hard).
  7. You pick the wrong thing at which to be the best in the world (because you don’t have the talent).


1.1K reads

The Opposite of Quitting Isn’t “Waiting Around”

  • The opposite of quitting is rededication.
  • The opposite of quitting is an invigorated new strategy designed to break the problem apart.
  • Short-term pain has more impact on most people than long-term benefits do, which is why it’s so important for you to amplify the long-term benefits of not quitting.


1.2K reads

Say No To Quick Fixes

Say No To Quick Fixes

  • To be a superstar, you must do something exceptional.
  • In your search for a quick fix, you almost certainly waste time and you definitely waste energy jumping back and forth. 
  • The problem is that only a tiny portion of the audience is looking for the brand-new thing. Most people are waiting for the tested, the authenticated, and the proven.


1.11K reads

Take The Pain Now

Take The Pain Now

  • Winners understand that taking that pain now prevents a lot more pain later.
  • You should quit if the project you’re working on has a Dip that isn’t worth the reward at the end.
  • Quitting Is Not the Same as Failing.
  • The real success goes to those who obsess.


1.17K reads


“Quit the wrong stuff. Stick with the right stuff.

Have the guts to do one or the other.”



1.43K reads



"A good curated idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."

Winners are really just the best quitters. Winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip.

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