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The Ten Faces of Innovation Summary
About The Ten Faces of Innovation Book
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.
The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.
Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.
Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
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The practice of innovating is too valuable a skill to overlook. Businesses that downplay the importance of pushing the boundaries and asking the questions run the risk of becoming stagnant, inflexible, and irrelevant. What the author argues in The Ten Faces of Innovation is that “innovation” is more than a buzzword found on the covers of business magazines; it’s a lifestyle and your company’s best secret weapon.
Ten Faces Of Innovation: The Premise
Individuals and organizations need to constantly gather new sources of information in order to expand their knowledge and grow, creating a need to incorporate multiple personas.
These personas are driven by the idea that no matter how successful a company currently is, no one can afford to be complacent. The world is changing at an accelerated pace, and today's great idea maybe tomorrow's anachronism. The learning roles help keep your team from becoming too internally focused, and remind the organization not to be so smug about what you “know”.
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The Anthropologist
This is the person who ventures into the field to observe how people interact with products, services, and experiences in order to come up with new innovations.
This person is good at reframing a problem in a new way, humanizing the scientific method to apply it to daily life. Anthropologists share such distinguishing characteristics as the wisdom to observe with a truly open mind; empathy; intuition; the ability to "see" things that have gone unnoticed; a tendency to keep running lists of innovative concepts worth emulating and problems that need solving.
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The Experimenter
The Experimenter celebrates the process, not the tool, testing and retesting potential scenarios to make ideas tangible.
A calculated risk-taker, this person models everything from products to services to proposals in order to efficiently reach a solution. To share the fun of discovery, the Experimenter invites others to collaborate, while making sure that the entire process is saving time and money.
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Innovation is key to work thinking and living, 10 faces of innovation by tom kelley is a great guide to innovative thinking leading to design thinking
3 areas of Innovation
- Learn
- Organize
- Build
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Learn
- Anthropologist
- Experimenter
- Cross Pollinator
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Organize
- Hurdler
- Director
- Collaborator
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