Black Friday Bonanza - Deepstash
Black Friday Bonanza Collection

A DEEP DIVE INTO

Black Friday Bonanza

All about how Black Friday came to be and its impact on our shopping.

24 key ideas from

5 articles

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4 mins to read

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Overview

Key Ideas

FAQ

What you'll learn

The origins of Black Friday

How Black Friday evolved

Impact of Black Friday on retail culture

How to be mindful while shopping

3 Top Key Ideas (24 total)

Why Black Friday Is So Popular

Black Friday is the conventional starting day for the holiday shopping season.

Historically, it’s also been the best day to find great deals on the year’s hottest toys, games, and electronics.

The 20th Century: The Parade of Sponsors

  • In the middle of the 20th century, Thanksgiving parades drew crowds in most major cities and in some of the smaller towns too. Many were sponsored by local or national retailers. Back in the day, that meant mostly department stores.
  • By attaching their names to the most visible events on the preholiday calendar, department stores reminded their customers that they were open for business in the coming holiday shopping season.
  • Over time, Thanksgiving parades came to mark the unofficial start of that season.

The Modern Holiday Shopping Calendar

  • Thanksgiving fell on the last Thursday of November since 1863 until 1939, when President Franklin D. Roosevelt moved Thanksgiving to the fourth Thursday of November (starting with 1941), influenced by the request of a powerful coalition of retailers.
  • When Thanksgiving fell on November 30, it left only 24 holiday shopping days and this worried retailers who reasoned that busy holiday shoppers would simply shop less in a shorter season.
  • They promoted the idea that a longer holiday shopping season would be good for the American economy.

Want to learn more? Unlock this collection and all 24 key ideas.

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