Unlocking your Creative Potential

Innovation faces the inertia of the status quo defined by team members, organization culture, and whatever product or service solutions already exist. These all become anchors for evaluating the desirability of anything new. 

Every member of a team in any organization brings with them some version of “the way things have always been done.” Users have ways they are solving the problems innovations claim to address.

Purpose is not about a slogan on the conference room wall. It’s about knowing what you stand for, why your enterprise exists, and why you are there.

With purpose backed by passion and commitment, you can challenge and motivate yourself and others to accomplish hard goals. Purpose creates the fuel – the intensity – required to change the status quo of what is, towards the change maker’s view of what is possible.

By bringing people with different perspectives together to iterate ever-improving prototypes, and exposing the prototypes to users at each step, the change maker accomplishes key objectives: collaboration and inclusion build buy-in as people feel heard and are able to contribute their expertise.

Costly mistakes are avoided as innovations that are true departures from the status quo evoke counter-intuitive responses – good and bad. And, iteration feeds the next item on this list -- speed.