Become a Marketing Pro

Products, like people, have personalities. For example, Patagonia is outdoors, adventurous, and environmentally conscious. When you think of this brand, you think about the mountains and a thirst for adventure, not so much about jackets or ski pants.

If you want your brand to sell, it needs a personality. Personality can be shaped by advertisements, social media presence and pricing to reach your target audience.

Know your audience inside and out. Know which social media platforms they frequent and maintain a presence on those sites. Create content your audience wants to see.

• Engage your audience. Start conversations, hold contests, and ask for input and feedback.
• Remember to test everything. Something minor like the copy on your ad or website can influence customers to visit your site or buy your product. Therefore, ensure it is optimised for the most efficient message. 

Any marketing that you conduct over the Internet can be considered an Internet marketing strategy. You need a specific strategy if you want to grow your business. 

An Internet marketing strategy should also cover Metrics that you might collect from your efforts. Connecting Google Analytics to your Kajabi Website allows you to view Metrics like bounce rates, traffic data, and more.