Why the backfire effect appears
People experience as a result of the process that they go through when they encounter information that contradicts their preexisting beliefs.
When people argue strongly enough against unwelcome information, they end up, in their mind, with more arguments that support their original stance.
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The backfire effect
Is a cognitive bias and it means that showing people evidence which proves that they are wrong is often ineffective, and can actually end up backfiring, by causing them to support their original stance more strongly than they previously did.
Reducing your own backfire effect
Be aware of how you react when you encounter information that contradicts your beliefs.
You should not ignore it outright or immediately try to explain why it’s wrong. Instead, you should first try and look at it with fresh eyes, and assess it based on its own merit, without compa...
The Boomerang Effect
This happens when people are presented with information that contradicts their opinion and they come up with altogether new counterarguments that further strengthen their original view.
When you provide someone with new data, they quickly accept evidence that confirms their...
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