13. When asking for help, appeal to people's self-interest, never to their mercy or gratitude.
14. Pose as a friend, work as a spy.
15. Crush your enemy totally.
16. Use absence to increase respect and honour.
17. Keep others in suspended terror: Cultivate an air of unpredictability.
18. Do not build fortress to protect yourself. Isolation is dangerous.
19. Know who you are dealing with. Do not offend the wrong person.
20. Do not commit to anyone.
21. Play a sucker to catch a sucker. Seem dumber than your mark.
22. Use the surrender tactic: Transform weakness into power.
23. Concentrate your forces.
2
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