What is a Niche?

A Niche is a concept or idea intended for specific appeal to the marketplace. You could choose anything as a marketplace to sell your Niche or sell through your Niche.

For example: within the market for women’s shoes are many different segments or niches. Shoes for vegan women would be a niche market, as would shoes for plus-sized women, shoes for nurses, and shoes for transgendered people. These are all niche markets within the larger market for women’s shoes.