Many marketing professionals believe that creating marketing campaigns that target a huge segment of a population is likely to backfire for different reasons.Certain portions of the consumer market possess unique preferences that not all strategies can reach. Because of this,it’s essential for a business to concentrate their marketing efforts on a specific and well-defined segment of the buying population in order to obtain the best resultsBut first,the company must be able to identify the wants and needs of their customers to carry this out effectively.Check our Recent post <a href="https://digitalniche.art.blog/2021/06/21/what-is-a-niche/">What is a Niche? </a>

Niche Marketing for Ecommerce Startups

While you might have specific trending product ideas already in mind, you can increase your odds of success by starting with a niche market and then drilling down to find niche products with a possible market-fit.These are currents niche market trends around Worldwide which has seen rising growth drastically due to Pandemic<ul><li>Environmental Friendly Consumers</li><li>Pets Owners</li><li>Home Organization</li><li>Fitness</li><li>Travel & Tourism</li><li>Remote Workers</li></ul>

Types of Niche Market

Sustainability is a huge topic. Many consumers are looking to reduce their impact on the environment and live more consciously. Products and services that fit within this mindset include everything from cruelty-free makeup to a sustainable clothing inspired lifestyle. The former “green” space was filled with companies that would make small donations to organizations that furthered the cause. Today’s loyal customer base is increasingly concerned with how products are made, stored, packaged and used. This is a great niche market idea where the level of quality often matches the increased price

Environmental Friendly Consumers : 

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Plant a Tree

Total expenditures for the pet industry in the U.S. alone is an estimated $75.38 billion in 2019. There’s a lot of opportunities to develop a niche within this market, across different types of pets, lifestyles, and more.Pet parents spend thousands on everything from food and toys to booties and luxury beds, making the industry a valuable (and lucrative) niche business. Whether you’re providing a service, like daycare, or starting a dropshipping ecommerce outlet that services reptile lovers, there are plenty of opportunities.

Pet Owners :  

The global market for online home decor is estimated at $98.4 billion in 2020 amid COVID-19, and is projected to a revised rise of $348.3 billion by 2027, according to a report published in survey.For the past year, everyone’s been spending a lot more time at home, which means customers are increasingly interested in inspiration for styling their home. Popular niche business ideas within this industry include intentional buying, minimalistic style, and DIY creations.

Home Organization : 

IN 2020, with gyms off-limits, everyone relied on home fitness, which gave rise to personal trainers. For a fraction of the price of a premier gym membership or an in-person private trainer, one-on-one online coaching at convenient times.It’s easier than ever to not only become a personal trainer but to impact your specific audience without leaving your own home. Whether you want to target busy professionals who have limited times or new mothers who want to carve out a little time for themselves without waking the baby, there are businesses to be made and niches to be carved out.

Fitness :

The travel industry stalled in 2020 & 2021, but that doesn’t mean that it’s gone. With so many stuck inside their homes to get out, the future of travel looks bright. But the niche audiences within the industry are changing, and there’s a gap to fill those needs.Even the way consumers approach traveling is evolving. In fact, travelers are becoming more environmentally conscious. This gap represents a massive opportunity for brands to step up to the plate and support eco-friendly initiatives through sustainable products. And travelers are seeking more than just green options.

Travel & Tourism : 

It used to be that remote work was a pretty finite niche that was slowly growing but small, but 2020 & 2021 saw a big change. The remote work niche business has never been more booming, and while the competition is growing there is still a wide range of opportunity.Companies are looking for ways to improve the quality of their employees work, experience and office space, this area is a big hit. Whether you want to help people build the perfect “cloffice” (closet-office, it’s really a thing) to building the perfect work-from-home productivity app, there is a broader market than ever before.

Remote Worker :

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Many marketing professionals believe that creating marketing campaigns that target a huge segment of a population is likely to backfire for different reasons. Certain portions of the consumer market possess unique preferences that not all strategies can reach. Because of this, it’s essential for a business to concentrate their marketing efforts on a specific and…

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Marketing & Sales

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A Niche is a concept or idea intended for specific appeal to the marketplace. You could choose anything as a marketplace to sell your Niche or sell through your Niche.For example: within the market for women’s shoes are many different segments or niches. Shoes for vegan women would be a niche market, as would shoes for plus-sized women, shoes for nurses, and shoes for transgendered people. These are all niche markets within the larger market for women’s shoes.

What is a Niche? 

Nearly every market can be further refined or divided, by the particular needs and preferences of its constituents. Some of the most common ways to define a niche are based on: * Price (e.g. luxury, moderate, discount)* Demographics (gender, age, income level, education level)* Level of quality (premium, handmade, economical)* Psychographics (values, interests, attitudes)* Geographics (residents of a certain country, city, or even neighborhood)Choosing to focus on a niche is a strategic business decision to serve a certain customer base better than competitors who target the larger market.

Well it’s one of the problem, Ecommerce startups usually face. Everyone is keen to earn through online selling but don’t know where & how to start. Some of them faced huge loss trying to sell online without any prior understanding of MarketPlace.For Example : If you’re selling something like thermal Jacket or thermal socks online, your product will be most required in a place where the temperature is below normal winter conditions.That’s called Demographic Targeted Audience or Marketplace.

How to find the Marketplace? 

Now that you know what to sell online, you need to make sure there’s an audience for it. At the start, your niche market and products are just ideas. An hypothesis of what you think will resonate with your target audience.If you determine your niche is too small to generate reasonable interest and profit, consider pivoting to a different audience within that niche or promoting a different product based on the Marketplace.

Know your customers first : <a href="https://trends.google.com/trends/?geo=IN">GoogleTrends </a>rank certain keywords & contents everyday through out the year from around Worldwide. You can change in the search term to any country & search for the certain keyword to find it’s performance between certain months, weeks & days.I searched for Thermal Jacket & it shows the result of time period it’s being searched around Worldwide, related topics & Queries. Do try & search for your product. You will get an understanding where your customers truly are.

Evaluate your Niche Market Idea

Test Before Opening a Ecommerce Store: Start with a small batch of products and run a campaign to your targeted audience. Solicit feedback from customers who’ve made the first purchases or send a few out to influencers and ask them what they think. It’s important to get feedback early on, especially if you’re targetting a new market, so you can perfect it before it goes out to the marketplace.Research deeper into your niche: You already did the keyword research to identify your niche market, but you can go even more in-depth. Analyze blogs, social media, influencers, and other key areas

Test & Research 

Research consumer trends in your market: It’s important to be up-to-date with what’s happening in your chosen niche.Resources like Facebook IQ, Think with Google and Nielsen consumer research will help you understand consumer pain points, desires, and breakout trends.Set up Google Alerts for related keywords and regularly monitor social media conversations to stay on top of what’s trending.

Consumer Trends

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A Niche is a concept or idea intended for specific appeal to the marketplace. You could choose anything as a marketplace to sell your Niche or sell through your Niche. When you find your niche, you just gotta continue to be confident and thrive in it.D'Angelo Russell For example: within the market for women’s shoes…

Niche Marketing for Ecommerce Startups

What is a Niche?

Abdul Basith