Have you ever tried searching for something on Google or another search engine and ended up with a bunch of results that didn’t really match what you were looking for? It can be frustrating, right? That’s because the search engine didn’t quite understand your true “<a href="https://utds.al/search-intent/">search intent</a>” – the real reason behind your query.

Have You!

Search intent, also known as “user search intent” or “<a href="https://utds.al/search-intent/">keyword search intent</a>“, refers to the underlying goal or purpose behind a person’s search query on Google, Bing, or any other search engine. When you type something into that little search box, you’re not just randomly mashing keys – you have a specific objective in mind, even if you don’t realise it consciously.After 6 months of research study, Google discovered none of the users’ intent was similar nor made any sense. However, they narrowed down 3 common aspects among these users<ul><li class="ql-align-justify">Learn</li><li class="ql-align-justify">Find</li><li class="ql-align-justify">Buy</li></ul>

What is Search Intent?

Now you may be wondering – why does any of this matter for search engine optimisation (SEO)? The reason is that Google wants to provide the most relevant, useful results for each particular search query. And to do that effectively, they need to properly understand the underlying search intent behind the keywords.For example: If you create a blog post aimed at informational intent, but most of the people searching for your target keyword have transactional intent (they want to buy something), then your content isn’t going to satisfy those users.

Why is Search Intent Important for SEO?

Want to optimise your content for <a href="https://utds.al/search-intent/">user search intent</a>? Check here to know more.

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What is Search Intent! Learn all about search intent, user intent & keyword intent to craft content that ranks & resonates with UK audience.

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Technology & The Future

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Leadership & Management

What is Search Intent

Google local service ads are a great way to promote your business locally. They’re so easy to manage, affordable lead cost, and they have potential to reach every corner of the location you target. Plus, these Google local service ads are designed only to appear when someone searches for a service near them. This will save you from irrelevant clicks and unnecessary ad expenses.Check our complete <a href="https://utds.al/local-service-ads-best-practices/">Google Local Service Ads UK</a> guide to know more.

What are Google local service ads?

LSAs appear at the very top of Google search results, above organic listings and standard PPC ads, making them incredibly valuable for local businesses looking to increase their visibility and attract more customers. For example: User in need of plumbing/electrician/legal/real estate agent etc.. services will receive ads of service provider in the specific area. Most importantly, you won’t be charged for the click like <a href="https://utds.al/what-is-pay-per-click-ppc-advertising/">ppc ads</a>, rather you will be charged only for the lead you receive.

Where does these appear?

<a href="https://utds.al/local-service-ads-best-practices/">Google LSA</a> are suitable for a wide range of service-based businesses. Here are some of the most popular categories:<ul><li class="ql-align-justify">Home Services: Plumbers, electricians, HVAC technicians, landscapers, and house cleaners.</li><li class="ql-align-justify">Professional Services: Lawyers, real estate agents, financial planners, and tax services.</li><li class="ql-align-justify">Health and Wellness: Physical therapists, massage therapists, and yoga studios.</li><li class="ql-align-justify">Pet Services: Groomers, boarders, and trainers.</li></ul>However, it’s important to note that eligibility can vary by region, so it’s always a good idea to check if your specific service is supported in your area.

Who Can Use Local Service Ads?

<a href="https://utds.al/local-service-ads-best-practices/">Google Local Service Ads</a> are currently available only in these countries, including:<ul><li class="ql-align-justify">United States</li><li class="ql-align-justify">Canada</li><li class="ql-align-justify">United Kingdom</li><li class="ql-align-justify">Germany</li><li class="ql-align-justify">France</li><li class="ql-align-justify">Spain</li><li class="ql-align-justify">Italy</li><li class="ql-align-justify">Ireland</li><li class="ql-align-justify">Netherlands</li><li class="ql-align-justify">Austria</li><li class="ql-align-justify">Belgium</li><li class="ql-align-justify">Switzerland</li></ul>Google is continuously expanding the reach of LSAs, making them available in more regions and industries over time. To check if LSAs are available in your location, you can visit the <a href="https://support.google.com/localservices/?hl=en#topic=11555771">Google Local Services Help page</a>.

Where Are Local Service Ads Available?

1. Proximity to the Searcher: Businesses closer to the potential customer’s location are more likely to appear in search results. This ensures that customers see relevant ads for services available in their immediate area.2. Reviews and Ratings: High-quality and frequent reviews improve a business’s visibility and credibility. Encouraging satisfied customers to leave positive reviews can significantly boost your <a href="https://utds.al/local-service-ads-best-practices/">local services ads</a> performance.

Important Ranking Factors for Local Service Ads

3. Response Rate: Quick and consistent responses to customer inquiries positively impact your ad ranking. Google rewards businesses that actively manage their leads and provide timely feedback.4. Business Hours: Listings active during the time of a search query are more likely to be shown. For businesses that offer 24-hour emergency services, this can be a significant advantage.

1. Create an Account: Visit the Google Local Services Ads page and sign up. Use an email address you check frequently, as you’ll receive important information about leads and billing.2. Verify Your Business: Complete the necessary background checks and verify your licenses and insurance. This step is crucial for earning the Google Guarantee or Google Screened badge.

How To Setup Local Service Ads

Set Your Service Area: Define the geographical area your business serves. You can do this by entering your city or zip code, ensuring that your ads are shown to customers in your service area.

Select Services Offered: Choose the services your business provides from Google’s list. Make sure to select all relevant services to maximize your ad’s reach.

Set Your Budget: Decide on a budget and bidding strategy. Google offers two options: automatic bidding, where Google sets the right bid based on customer demand and your budget, and manual bidding, where you set a maximum bid based on your market understanding.

Here are some of the most common reasons, Why your local service ad may stop running? It can be due to;<ul><li class="ql-align-justify">Expired Certificates - In local service ads, you have to update your business insurance and certificate details in order to run an advertising campaign. If the certificates get expired, your ads will stop serving.</li><li class="ql-align-justify">Billing Issues</li><li class="ql-align-justify">No Remaining Budget</li><li class="ql-align-justify">Late response time</li><li class="ql-align-justify">More Negative Reviews</li><li class="ql-align-justify">Less Ad rank score</li><li class="ql-align-justify">Complaint raised by the customer</li></ul>

How to Avoid Disapprovals?

If you have any queries or looking for professional support to help your business grow. You can <a href="https://utds.al/contact/">contact me</a> here.

When it comes to advertising your local service business, you have a lot of options. From Google’s location extensions to niche directories and social media sites, there’s a lot to keep track off. Luckily, with a little research and patience, you can find the perfect advertising solution for your business. However, Have you tried Google Local Service Ads?

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What is Google Local Service Ads?

Search engines utilise web crawlers (also called spiders or bots) to crawl the web and fetch information about web pages. As they crawl each page, they index and store data such as page content, metadata, links and more. This indexed data is then processed by the search engine’s algorithm to determine the relevance and authority of each page for a given search query.Pages that contain keywords and content closely matching the user’s intent are ranked higher in results.Check the complete <a href="https://utds.al/seo-basics-beginners-guide-search-engine-optimization/">beginners guide to seo</a> here!

How Search Engines Work

<a href="https://utds.al/how-to-do-keyword-research/">Keyword Research</a> -Use tools to find low-competition, high-value keywords. Organize them into primary and secondary focus areas.<a href="https://utds.al/power-of-on-page-seo-in-2024/">On Page SEO Optimisation</a> - Optimize website copy, titles, meta descriptions, content, image alt text, URLs, and site architecture. Improve site speed and user experience.Link Building - Build high-quality backlinks through guest posting, outreach, and digital PR. Engage in online communities and social media.<a href="https://utds.al/what-is-technical-seo/">Technical SEO</a> - Implement structured data, mobile responsiveness, XML sitemaps, and page speed improvements. Fix site errors promptly.

How to Implement SEO

Create useful guides, tools, and ebooks. Share them on social media, emails, and with online friends. Update your content often to keep it fresh. Ask popular people and websites to share your content. Write guest posts for blogs and join online groups. Make things like quizzes and calculators that people want to link to. Talk to other businesses for help. This strategy will make your SEO much better! Check our <a href="https://utds.al/seo-basics-beginners-guide-search-engine-optimization/">SEO Basics</a> to know more..

How To Scale SEO

Check the Search Engine Optimisation guide to rank #1 on Google. Tips to boost site traffic, dominate search, and drive more customers today!

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Many marketing professionals believe that creating marketing campaigns that target a huge segment of a population is likely to backfire for different reasons.Certain portions of the consumer market possess unique preferences that not all strategies can reach. Because of this,it’s essential for a business to concentrate their marketing efforts on a specific and well-defined segment of the buying population in order to obtain the best resultsBut first,the company must be able to identify the wants and needs of their customers to carry this out effectively.Check our Recent post <a href="https://digitalniche.art.blog/2021/06/21/what-is-a-niche/">What is a Niche? </a>

Niche Marketing for Ecommerce Startups

While you might have specific trending product ideas already in mind, you can increase your odds of success by starting with a niche market and then drilling down to find niche products with a possible market-fit.These are currents niche market trends around Worldwide which has seen rising growth drastically due to Pandemic<ul><li>Environmental Friendly Consumers</li><li>Pets Owners</li><li>Home Organization</li><li>Fitness</li><li>Travel & Tourism</li><li>Remote Workers</li></ul>

Types of Niche Market

Sustainability is a huge topic. Many consumers are looking to reduce their impact on the environment and live more consciously. Products and services that fit within this mindset include everything from cruelty-free makeup to a sustainable clothing inspired lifestyle. The former “green” space was filled with companies that would make small donations to organizations that furthered the cause. Today’s loyal customer base is increasingly concerned with how products are made, stored, packaged and used. This is a great niche market idea where the level of quality often matches the increased price

Environmental Friendly Consumers : 

Do Support “ <a href="https://www.wedonthavetime.org/">We Don’t Have Time </a>” , they plant a tree for every user who sign s up

Plant a Tree

Total expenditures for the pet industry in the U.S. alone is an estimated $75.38 billion in 2019. There’s a lot of opportunities to develop a niche within this market, across different types of pets, lifestyles, and more.Pet parents spend thousands on everything from food and toys to booties and luxury beds, making the industry a valuable (and lucrative) niche business. Whether you’re providing a service, like daycare, or starting a dropshipping ecommerce outlet that services reptile lovers, there are plenty of opportunities.

Pet Owners :  

The global market for online home decor is estimated at $98.4 billion in 2020 amid COVID-19, and is projected to a revised rise of $348.3 billion by 2027, according to a report published in survey.For the past year, everyone’s been spending a lot more time at home, which means customers are increasingly interested in inspiration for styling their home. Popular niche business ideas within this industry include intentional buying, minimalistic style, and DIY creations.

Home Organization : 

IN 2020, with gyms off-limits, everyone relied on home fitness, which gave rise to personal trainers. For a fraction of the price of a premier gym membership or an in-person private trainer, one-on-one online coaching at convenient times.It’s easier than ever to not only become a personal trainer but to impact your specific audience without leaving your own home. Whether you want to target busy professionals who have limited times or new mothers who want to carve out a little time for themselves without waking the baby, there are businesses to be made and niches to be carved out.

Fitness :

The travel industry stalled in 2020 & 2021, but that doesn’t mean that it’s gone. With so many stuck inside their homes to get out, the future of travel looks bright. But the niche audiences within the industry are changing, and there’s a gap to fill those needs.Even the way consumers approach traveling is evolving. In fact, travelers are becoming more environmentally conscious. This gap represents a massive opportunity for brands to step up to the plate and support eco-friendly initiatives through sustainable products. And travelers are seeking more than just green options.

Travel & Tourism : 

It used to be that remote work was a pretty finite niche that was slowly growing but small, but 2020 & 2021 saw a big change. The remote work niche business has never been more booming, and while the competition is growing there is still a wide range of opportunity.Companies are looking for ways to improve the quality of their employees work, experience and office space, this area is a big hit. Whether you want to help people build the perfect “cloffice” (closet-office, it’s really a thing) to building the perfect work-from-home productivity app, there is a broader market than ever before.

Remote Worker :

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Many marketing professionals believe that creating marketing campaigns that target a huge segment of a population is likely to backfire for different reasons. Certain portions of the consumer market possess unique preferences that not all strategies can reach. Because of this, it’s essential for a business to concentrate their marketing efforts on a specific and…

A Niche is a concept or idea intended for specific appeal to the marketplace. You could choose anything as a marketplace to sell your Niche or sell through your Niche.For example: within the market for women’s shoes are many different segments or niches. Shoes for vegan women would be a niche market, as would shoes for plus-sized women, shoes for nurses, and shoes for transgendered people. These are all niche markets within the larger market for women’s shoes.

What is a Niche? 

Nearly every market can be further refined or divided, by the particular needs and preferences of its constituents. Some of the most common ways to define a niche are based on: * Price (e.g. luxury, moderate, discount)* Demographics (gender, age, income level, education level)* Level of quality (premium, handmade, economical)* Psychographics (values, interests, attitudes)* Geographics (residents of a certain country, city, or even neighborhood)Choosing to focus on a niche is a strategic business decision to serve a certain customer base better than competitors who target the larger market.

Well it’s one of the problem, Ecommerce startups usually face. Everyone is keen to earn through online selling but don’t know where & how to start. Some of them faced huge loss trying to sell online without any prior understanding of MarketPlace.For Example : If you’re selling something like thermal Jacket or thermal socks online, your product will be most required in a place where the temperature is below normal winter conditions.That’s called Demographic Targeted Audience or Marketplace.

How to find the Marketplace? 

Now that you know what to sell online, you need to make sure there’s an audience for it. At the start, your niche market and products are just ideas. An hypothesis of what you think will resonate with your target audience.If you determine your niche is too small to generate reasonable interest and profit, consider pivoting to a different audience within that niche or promoting a different product based on the Marketplace.

Know your customers first : <a href="https://trends.google.com/trends/?geo=IN">GoogleTrends </a>rank certain keywords & contents everyday through out the year from around Worldwide. You can change in the search term to any country & search for the certain keyword to find it’s performance between certain months, weeks & days.I searched for Thermal Jacket & it shows the result of time period it’s being searched around Worldwide, related topics & Queries. Do try & search for your product. You will get an understanding where your customers truly are.

Evaluate your Niche Market Idea

Test Before Opening a Ecommerce Store: Start with a small batch of products and run a campaign to your targeted audience. Solicit feedback from customers who’ve made the first purchases or send a few out to influencers and ask them what they think. It’s important to get feedback early on, especially if you’re targetting a new market, so you can perfect it before it goes out to the marketplace.Research deeper into your niche: You already did the keyword research to identify your niche market, but you can go even more in-depth. Analyze blogs, social media, influencers, and other key areas

Test & Research 

Research consumer trends in your market: It’s important to be up-to-date with what’s happening in your chosen niche.Resources like Facebook IQ, Think with Google and Nielsen consumer research will help you understand consumer pain points, desires, and breakout trends.Set up Google Alerts for related keywords and regularly monitor social media conversations to stay on top of what’s trending.

Consumer Trends

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A Niche is a concept or idea intended for specific appeal to the marketplace. You could choose anything as a marketplace to sell your Niche or sell through your Niche. When you find your niche, you just gotta continue to be confident and thrive in it.D'Angelo Russell For example: within the market for women’s shoes…

What is Search Intent

What is Google Local Service Ads?

SEO For Beginners

Niche Marketing for Ecommerce Startups

What is a Niche?

Abdul Basith